--- title: How to Grade Inbound Marketing Messaging Effectiveness description: Inbound Marketing is the future of marketing but its a journey, not a one-off event. The first step on the journey is to review Marketing Messaging. image: https://www.shift90.partners/hs-fs/file-14063772-jpg/images/stop.ahead.images.jpg --- [![WCS LOGO-01-cropped](https://www.shift90.partners/hs-fs/hubfs/WCS%20LOGO-01-cropped.png?width=928&height=377&name=WCS%20LOGO-01-cropped.png) ![WCS LOGO-01-cropped](https://www.shift90.partners/hs-fs/hubfs/WCS%20LOGO-01-cropped.png?width=928&height=377&name=WCS%20LOGO-01-cropped.png) ](https://www.whychangeselling.com/) #### [Sales Playbook As a Service](https://www.admarco.net/as-a-service) #### [Sales On-Boarding As a Service](https://www.admarco.net/as-a-service#on-boarding-service) #### [Sales Academy-as-a-Service](https://www.admarco.net/as-a-service#academy-service) #### [Channel Enablement As a Service ](https://www.admarco.net/as-a-service#channel-enablement-service) #### [Content](https://www.admarco.net/a-la-carte-services) #### [Sales Process ](https://www.admarco.net/a-la-carte-services#sales-process-service) #### [Training and Gamification](https://www.admarco.net/a-la-carte-services#training-gamification-service) #### [Events](https://www.admarco.net/a-la-carte-services#events-service) #### [Build](https://www.admarco.net/services-by-phase) #### [Launch](https://www.admarco.net/services-by-phase#launch-service) #### [Sustain](https://www.admarco.net/services-by-phase#sustain-service) ![zoom1920](https://www.shift90.partners/hs-fs/hubfs/zoom1920.jpg?width=1920&height=1280&name=zoom1920.jpg) # Why Change Selling Blog ##### SUBSCRIBE FOR UPDATES ###### 2 min read # [How to Grade Inbound Marketing Messaging Effectiveness](https://www.shift90.partners/blog/how-to-grade-inbound-marketing-messaging-effectiveness) By [Mark Gibson](https://www.shift90.partners/blog/author/mark-gibson) on Sep 10, 2022 12:00:00 AM ###### Topics: [inbound marketing](https://www.shift90.partners/blog/topic/inbound-marketing) [messaging value](https://www.shift90.partners/blog/topic/messaging-value) [marketing messaging](https://www.shift90.partners/blog/topic/marketing-messaging) ![](https://www.shift90.partners/hs-fs/file-14063772-jpg/images/stop.ahead.images.jpg) Most of the readers of this blog will agree that Inbound Marketing or Internet Marketing is the future of marketing; but it's a journey, not a one-off event and there is no final destination, because the foundation technology and tools are constantly evolving and the horizon as to what is achievable is ever-expanding. If you want a rough guide as to how your Website rates as an inbound marketing magnet, you could run a [Website Grader ](http://websitegrader.com/)report to get some feedback on your Website and suggestions for immediate improvement There are many technology elements and individual activities to ![stop sign ahead](https://www.shift90.partners/hs-fs/file-14063772-jpg/images/stop.ahead.images.jpg)assemble the inbound marketing puzzle and there are many routes to success. After a decision is made to kick-off an inbound marketing project and adopt an inbound marketing [sequence of events](https://www.shift90.partners/inbound-marketing---sequence-of-events/), we believe the first step on the journey should be a review of marketing messaging effectiveness–but how to assess the effectiveness of your messaging? I wrote a post earlier this year about the importance of [clarity in messaging](http://www.admarco.net/inbound-marketing-messaging-sales-performance-blog/bid/29577/Clarity-Trumps-Persuasion-and-Drives-Sales-Conversations) in trumping the competition and after watching a recent [Homepages Optimized](http://www.marketingexperiments.com/site-optimization/homepages-optimized.html) Webinar from Marketing Experiments (highly recommended), am motivated to create an algorithm for grading the effectiveness of Inbound Marketing Messaging. I have some ideas on what makes messaging effective and how to measure and weight different elements, but I invite comment and feedback from readers as to what you believe are the most important elements in effective messaging and how they should be weighted. I offer the following as a framework and ask you for feedback on weighting and what other elements are important. **Website Grade **is a fair assessment of a number of messaging elements. **Objective answers** to the following questions when viewing the Home page could be scored and weighted (these need to come from an independent person, not an insider) <1 second Initial Visual Impression - Is it professional? 3-7 seconds - What is it - What will it do for me - Who is the audience? - Where do I go from here? 20 seconds - Why should I do with you? - What problems does it solve /how does it create value? - What evidence? - What should I do now? 1 minute - How quickly will I see results? - Who needs to drive this? - How do I get started/Where do I register/sign-up? **Google Page Rankings for your top 5 keywords/keyphrases ** **Position on Google VS. your top 3 in-kind competitors for your top 5 keywords.** I invite you to contribute your ideas...I will compile the results in a subsequent blog-post. - [Tweet](https://twitter.com/share) ###### [** Previous Post](https://www.shift90.partners/blog/soft-skills-hard-currency-for-sales-professionals) [![](https://www.shift90.partners/hs-fs/file-14062377-png/images/skill_table.cropped-resized-600.png) ](https://www.shift90.partners/blog/soft-skills-hard-currency-for-sales-professionals) ###### [Soft Skills - Hard Currency for Sales Professionals](https://www.shift90.partners/blog/soft-skills-hard-currency-for-sales-professionals) ###### [Next Post **](https://www.shift90.partners/blog/using-a-whiteboard-to-improve-discovery-and-qualification) [![](https://www.shift90.partners/hs-fs/file-14061589-jpg/images/sales_kickoff_process.jpg) ](https://www.shift90.partners/blog/using-a-whiteboard-to-improve-discovery-and-qualification) ###### [Using a Whiteboard to Improve Discovery and Qualification](https://www.shift90.partners/blog/using-a-whiteboard-to-improve-discovery-and-qualification) ##### Title Goes Here Title Goes Here ##### Title Goes Here Title Goes Here ##### Title Goes Here Title Goes Here ##### Recent News ** ** ** ** ** ** [![CLEAN-logo-white](https://cdn2.hubspot.net/hub/507386/hubfs/CLEAN-logo-white.png?width=70&height=35&name=CLEAN-logo-white.png "CLEAN-logo-white")](https://www.Shift90.partners) Copyright © 2020 Your Company, Inc. ** [![Shift90](https://www.shift90.partners/hs-fs/hubfs/Shift90%20logo%20RGB%20copy%20Large.png?width=213&height=35&name=Shift90%20logo%20RGB%20copy%20Large.png "Shift90")](https://www.Shift90.partners) Copyright © 2022 Why Change Selling - All Rights Reserved. **