--- title: Selling your Solution to Early Adopters - Visual Stotytelling Video description: This video whiteboard presentation introduces ideas from Why Killer Products dont sell; the four buying cultures and how to sell early adopters. image: https://www.shift90.partners/hs-fs/file-14058071-jpg/images/killer_whitepaper.jpg --- [![WCS LOGO-01-cropped](https://www.shift90.partners/hs-fs/hubfs/WCS%20LOGO-01-cropped.png?width=928&height=377&name=WCS%20LOGO-01-cropped.png) ![WCS LOGO-01-cropped](https://www.shift90.partners/hs-fs/hubfs/WCS%20LOGO-01-cropped.png?width=928&height=377&name=WCS%20LOGO-01-cropped.png) ](https://www.whychangeselling.com/) #### [Sales Playbook As a Service](https://www.admarco.net/as-a-service) #### [Sales On-Boarding As a Service](https://www.admarco.net/as-a-service#on-boarding-service) #### [Sales Academy-as-a-Service](https://www.admarco.net/as-a-service#academy-service) #### [Channel Enablement As a Service ](https://www.admarco.net/as-a-service#channel-enablement-service) #### [Content](https://www.admarco.net/a-la-carte-services) #### [Sales Process ](https://www.admarco.net/a-la-carte-services#sales-process-service) #### [Training and Gamification](https://www.admarco.net/a-la-carte-services#training-gamification-service) #### [Events](https://www.admarco.net/a-la-carte-services#events-service) #### [Build](https://www.admarco.net/services-by-phase) #### [Launch](https://www.admarco.net/services-by-phase#launch-service) #### [Sustain](https://www.admarco.net/services-by-phase#sustain-service) ![zoom1920](https://www.shift90.partners/hs-fs/hubfs/zoom1920.jpg?width=1920&height=1280&name=zoom1920.jpg) # Why Change Selling Blog ##### SUBSCRIBE FOR UPDATES ###### 2 min read # [Selling your Solution to Early Adopters - Visual Stotytelling Video](https://www.shift90.partners/blog/selling-your-solution-to-early-adopters-visual-stotytelling-video) By [Mark Gibson](https://www.shift90.partners/blog/author/mark-gibson) on Oct 1, 2012 12:00:00 AM ###### Topics: [killer products](https://www.shift90.partners/blog/topic/killer-products) [selling to early adopters](https://www.shift90.partners/blog/topic/selling-to-early-adopters) [visual storytelling](https://www.shift90.partners/blog/topic/visual-storytelling) ![](https://www.shift90.partners/hs-fs/file-14058071-jpg/images/killer_whitepaper.jpg) This Selling Early Adopters video was created following a joint Webinar with Dominic Rowsell, co-author of [Why Killer Products Don't Sell](http://www.hotrivet.com/killer_products_33.html). The original![why killer products dont sell](https://www.shift90.partners/hs-fs/file-14058071-jpg/images/killer_whitepaper.jpg) sound-track was unusable, so I captured the elements of that Webinar and added more meat into the following two-part, narrated whiteboard video. ### Buying Behavior is dependent on Risk Tolerance Early adopters of new technology are prepared to accept more risk when buying technology than the majority of buyers. Despite the success of SaaS as a concept and the wholesale adoption of cloud based applications, the vast majority of SaaS software fails to achieve commercial success because the innovation never makes it across the chasm from the early adopters into the early majority mainstream market. The consequent massive uptake of the SaaS innovation has eluded all but a small percentage of aspiring entrepreneurs. The following Flash videos are a 2 part series and run about 7 minutes. ### Part 1. The Four Buying Cultures and the Technology Adoption Life-Cycle. This video introduces the four buying cultures and how they map onto the Technology Adoption Life-cycle. Will be of interest to sales and marketing professionals selling B2B technology solutions or professional services based engagements. ### Insight Selling is Value Created Selling This series offers insight into buyer behavior and the process of getting your challenging idea/solution through the buying process. ## Part 2. The IMPACT buying cycle and engaging early adopters. ## Resources #### [Download script and whiteboard visual confection. ](https://www.shift90.partners/whiteboard-presentation-and-script-download/) #### [Download the Killer Products Whitepaper](https://www.shift90.partners/killer-products-whitepaper-/) #### [Blog article summarizing The Four Steps to the Epiphany, by Steve Blank ](http://www.admarco.net/inbound-marketing-messaging-sales-performance-blog/bid/30634/The-Four-Steps-to-the-Epiphany-and-Key-to-Startup-Sales-Success) [![lean startup blog](https://www.shift90.partners/hs-fs/file-14055375-jpeg/images/four_stpes_cover.small1.jpeg)](http://www.admarco.net/inbound-marketing-messaging-sales-performance-blog/bid/30634/The-Four-Steps-to-the-Epiphany-and-Key-to-Startup-Sales-Success) - [Tweet](https://twitter.com/share) ###### [** Previous Post](https://www.shift90.partners/blog/creating-visual-storytelling-images-to-empower-sales-communication) [![](https://www.shift90.partners/hs-fs/file-14050633-jpg/images/business_card_2.jpg) ](https://www.shift90.partners/blog/creating-visual-storytelling-images-to-empower-sales-communication) ###### [Creating Visual Storytelling Images to Empower Sales Communication](https://www.shift90.partners/blog/creating-visual-storytelling-images-to-empower-sales-communication) ###### [Next Post **](https://www.shift90.partners/blog/10-symptoms-of-a-mid-life-marketing-crisis-in-b2b-technology-companies) [![](https://www.shift90.partners/hs-fs/file-14058907-jpg/images/messaging_-_inbound_=_lead_growth.jpg) ](https://www.shift90.partners/blog/10-symptoms-of-a-mid-life-marketing-crisis-in-b2b-technology-companies) ###### [10 Symptoms of a Mid-Life Marketing Crisis in B2B Technology Companies](https://www.shift90.partners/blog/10-symptoms-of-a-mid-life-marketing-crisis-in-b2b-technology-companies) ##### Title Goes Here Title Goes Here ##### Title Goes Here Title Goes Here ##### Title Goes Here Title Goes Here ##### Recent News ** ** ** ** ** ** [![CLEAN-logo-white](https://cdn2.hubspot.net/hub/507386/hubfs/CLEAN-logo-white.png?width=70&height=35&name=CLEAN-logo-white.png "CLEAN-logo-white")](https://www.Shift90.partners) Copyright © 2020 Your Company, Inc. ** [![Shift90](https://www.shift90.partners/hs-fs/hubfs/Shift90%20logo%20RGB%20copy%20Large.png?width=213&height=35&name=Shift90%20logo%20RGB%20copy%20Large.png "Shift90")](https://www.Shift90.partners) Copyright © 2022 Why Change Selling - All Rights Reserved. **