Why Change Selling Blog

1 min read

Is your Marketing Messaging aligned with Buyer Needs?

By Mark Gibson on Oct 1, 2008 12:00:00 AM

Let's examine your company's sales effectiveness in light of your likely half-year sales results.

According to CSO Insights, "Sales Performance Optimization - 2008 survey", the top four initiatives that Chief Sales Officers plan to implement to improve sales effectiveness this year in priority order are;

Topics: inbound marketing CSO Insights marketing messaging

2 min read

Critical Sales and Marketing Skills and Practices

By Mark Gibson on May 12, 2008 12:00:00 AM

There are several proven routes to improving sales and marketing effectiveness, whether in good times or recession. What is surprising is how few companies have adopted this life-cycle approach to sales and marketing excellence.

Topics: inbound marketing sales performance

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1 min read

Is your Marketing Messaging aligned with Buyer Needs?

Topics: inbound marketing CSO Insights marketing messaging

2 min read

Critical Sales and Marketing Skills and Practices

Topics: inbound marketing sales performance

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