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title: Why Change Selling Blog | buying process
description: buying process | Why Change Selling blog on sales enablement, sales performance, sales coaching, and training topics.
---

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# Why Change Selling Blog

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###### 3 min read

## [B2B Sales in Turmoil - Who Needs Salespeople?](https://www.shift90.partners/blog/b2b-sales-in-turmoil-who-needs-salespeople)

 By [Mark Gibson](https://www.shift90.partners/blog/author/mark-gibson) on May 10, 2012 12:00:00 AM

[![](https://www.shift90.partners/hs-fs/file-14059276-jpeg/images/mike_bosworth.jpeg) ](https://www.shift90.partners/blog/b2b-sales-in-turmoil-who-needs-salespeople)

This three part blog series started with a guest post on [the evolution of marketing](http://www.admarco.net/inbound-marketing-messaging-sales-performance-blog/bid/89984/Sales-and-Marketing-in-Transition-3-Big-Pieces-of-the-Puzzle) and PR, by PR-consultant-turned-inbound-marketer [Ellie Becker](http://www.erbeckercompany.com/about-us/). 

The series continues with a post on the changing perceptions and realities of the sales role in the B2B buying process with [Mike Bosworth](http://www.mikebosworth.com/). Mike Bosworth is the founder of [Solution Selling](http://www.amazon.com/Solution-Selling-Creating-Difficult-Markets/dp/0786303158). From Solution Selling, [Customer Centric Selling](http://www.amazon.com/CustomerCentric-Selling-Second-Michael-Bosworth/dp/0071637087/ref=sr_1_3?s=books&ie=UTF8&qid=1349445114&sr=1-3) was born. He is the co-founder of [Story Leaders](http://www.mikebosworth.com/storyleaders.html) in which he provides workshops and executive coaching, helping people learn how to use the powers of story and empathic listening to connect with, inspire, and influence change in others.  
The series concludes with a post from Mark Gibson, entitled [B2B Sales and Marketing in Transition, What's Working".](http://www.admarco.net/inbound-marketing-messaging-sales-performance-blog/bid/90537/B2B-Sales-and-Marketing-in-Transition-What-s-working)

###### Topics: [sales](https://www.shift90.partners/blog/topic/sales) [B2B selling process](https://www.shift90.partners/blog/topic/b2b-selling-process) [buying process](https://www.shift90.partners/blog/topic/buying-process)

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