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title: Why Change Selling Blog | commercial insight
description: commercial insight | Why Change Selling blog on sales enablement, sales performance, sales coaching, and training topics.
---

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# Why Change Selling Blog

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###### 4 min read

## [How Much Does a Whiteboard Story Cost to Create?](https://www.shift90.partners/blog/how-much-does-a-whiteboard-story-cost-to-create)

 By [Mark Gibson](https://www.shift90.partners/blog/author/mark-gibson) on Sep 19, 2022 12:00:00 AM

[![](https://www.shift90.partners/hubfs/Imported_Blog_Media/A-B.png) ](https://www.shift90.partners/blog/how-much-does-a-whiteboard-story-cost-to-create)

People ask me this question when they are curious about creating whiteboards, and the truth is that it depends on your purpose and your desired outcome. In this article, I discuss various whiteboard types, their purpose and a process for creating a whiteboard story.

###### Topics: [consultative selling](https://www.shift90.partners/blog/topic/consultative-selling) [challenger selling](https://www.shift90.partners/blog/topic/challenger-selling) [storytelling](https://www.shift90.partners/blog/topic/storytelling) [whiteboard storytelling](https://www.shift90.partners/blog/topic/whiteboard-storytelling) [commercial insight](https://www.shift90.partners/blog/topic/commercial-insight)

###### 3 min read

## [Do your salespeople communicate value?](https://www.shift90.partners/blog/do-your-salespeople-communicate-value)

 By [Mark Gibson](https://www.shift90.partners/blog/author/mark-gibson) on Apr 9, 2020 4:00:00 PM

[![](https://www.shift90.partners/hubfs/cause%20level%20value%20framework.png) ](https://www.shift90.partners/blog/do-your-salespeople-communicate-value)

I have been working in complex B2B sales enablement consulting and as a sales enablement practitioner for the past 16-years. Right from the first engagement where I rode-along on sales calls, to the conversation I had last week with a sales leader, a consistent problem persists: *salespeople do not know how to effectively communicate value with buyers*.

###### Topics: [sales and marketing alignment](https://www.shift90.partners/blog/topic/sales-and-marketing-alignment) [marketing messaging](https://www.shift90.partners/blog/topic/marketing-messaging) [commercial insight](https://www.shift90.partners/blog/topic/commercial-insight)

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