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title: Why Change Selling Blog | marketing message
description: marketing message | Why Change Selling blog on sales enablement, sales performance, sales coaching, and training topics.
---

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# Why Change Selling Blog

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###### 5 min read

## [Shelby Cobra - Brand Marketing with Adrenaline](https://www.shift90.partners/blog/shelby-cobra-brand-marketing-with-adrenaline)

 By [Mark Gibson](https://www.shift90.partners/blog/author/mark-gibson) on Oct 27, 2021 11:23:06 AM

[![](https://www.shift90.partners/hs-fs/file-14045739-jpg/images/1963_ac_cobra.jpg) ](https://www.shift90.partners/blog/shelby-cobra-brand-marketing-with-adrenaline)

## **Old School - "Mad Men", Top-down Branding**

The marketing World is always evolving, and one of the most notable shifts in recent years has been the move from the outbound marketing era's “top down” branding approach to the more inclusive buyer-centric messaging favored by savvy startups, marketing innovators and companies utilizing inbound marketing to drive sales.

###### Topics: [messaging architecture](https://www.shift90.partners/blog/topic/messaging-architecture) [marketing message](https://www.shift90.partners/blog/topic/marketing-message) [brand message](https://www.shift90.partners/blog/topic/brand-message)

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