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title: Why Change Selling Blog | product management
description: product management | Why Change Selling blog on sales enablement, sales performance, sales coaching, and training topics.
---

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# Why Change Selling Blog

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## [Why Sales needs to align with Product Management to win more business](https://www.shift90.partners/blog/why-sales-needs-to-align-with-product-management-to-win-more-business)

 By [Mark Gibson](https://www.shift90.partners/blog/author/mark-gibson) on Oct 27, 2021 11:23:06 AM

[![](https://www.shift90.partners/hs-fs/file-14061070-jpg/images/product_management_triangle.jpg) ](https://www.shift90.partners/blog/why-sales-needs-to-align-with-product-management-to-win-more-business)

I'm delighted to introduce [Jock Busuttil](http://linkedin.com/in/jbusuttil), my guest blogger this week on a subject that is near and dear to my heart; - connecting sales and product management with the customer. Jock Busuttil is a Senior Product Manager and an alumnus of Advanced Marketing Concepts.

###### Topics: [sales and marketing alignment](https://www.shift90.partners/blog/topic/sales-and-marketing-alignment) [marketing messaging](https://www.shift90.partners/blog/topic/marketing-messaging) [product management](https://www.shift90.partners/blog/topic/product-management)

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