---
title: Why Change Selling Blog | product training
description: product training | Why Change Selling blog on sales enablement, sales performance, sales coaching, and training topics.
---

[![WCS LOGO-01-cropped](https://www.shift90.partners/hs-fs/hubfs/WCS%20LOGO-01-cropped.png?width=928&height=377&name=WCS%20LOGO-01-cropped.png)

![WCS LOGO-01-cropped](https://www.shift90.partners/hs-fs/hubfs/WCS%20LOGO-01-cropped.png?width=928&height=377&name=WCS%20LOGO-01-cropped.png) 

](https://www.whychangeselling.com/)

#### [Sales Playbook As a Service](https://www.admarco.net/as-a-service)

#### [Sales On-Boarding As a Service](https://www.admarco.net/as-a-service#on-boarding-service)

#### [Sales Academy-as-a-Service](https://www.admarco.net/as-a-service#academy-service)

#### [Channel Enablement As a Service ](https://www.admarco.net/as-a-service#channel-enablement-service)

#### [Content](https://www.admarco.net/a-la-carte-services)

#### [Sales Process ](https://www.admarco.net/a-la-carte-services#sales-process-service)

#### [Training and Gamification](https://www.admarco.net/a-la-carte-services#training-gamification-service)

#### [Events](https://www.admarco.net/a-la-carte-services#events-service)

#### [Build](https://www.admarco.net/services-by-phase)

#### [Launch](https://www.admarco.net/services-by-phase#launch-service)

#### [Sustain](https://www.admarco.net/services-by-phase#sustain-service)

![zoom1920](https://www.shift90.partners/hs-fs/hubfs/zoom1920.jpg?width=1920&height=1280&name=zoom1920.jpg)

# Why Change Selling Blog

##### SUBSCRIBE FOR UPDATES

###### 3 min read

## [Product Training Doesn't Work- Get Sales to DO Product Training](https://www.shift90.partners/blog/product-training-doesn-t-work-get-sales-to-do-product-training)

 By [Mark Gibson](https://www.shift90.partners/blog/author/mark-gibson) on Oct 27, 2021 11:23:06 AM

[![](https://www.shift90.partners/hubfs/Imported_Blog_Media/sales_practicum.png) ](https://www.shift90.partners/blog/product-training-doesn-t-work-get-sales-to-do-product-training)

 Plenty of conversations at a recent marketing event lead me to believe that **there is a major problem in the way companies approach product training**.

## Getting Sell-through

 I asked 10 people in B2B product marketing or product management the same question "How long after new product training does it take for you to get meaningful sell through of the new product?"

**Sell-through** ** varied from 6-12 months** and in one case, 18 months, with a lot of head shaking, groans and frowned expressions from responders.

###### Topics: [sales performance](https://www.shift90.partners/blog/topic/sales-performance) [whiteboard enablement](https://www.shift90.partners/blog/topic/whiteboard-enablement) [product training](https://www.shift90.partners/blog/topic/product-training)

###### 2 min read

## [Whiteboard Sales Training vs Traditional Product Training](https://www.shift90.partners/blog/whiteboard-sales-training-vs-traditional-product-training)

 By [Mark Gibson](https://www.shift90.partners/blog/author/mark-gibson) on Oct 27, 2021 11:23:06 AM

[![](https://www.shift90.partners/hs-fs/file-14060950-jpg/images/powerpoint_spoof.jpg) ](https://www.shift90.partners/blog/whiteboard-sales-training-vs-traditional-product-training)

Readers of this blog collectively will have sat through tens, if not hundreds of thousands of hours of product training in their sales and marketing careers.

###### Topics: [cross-sell](https://www.shift90.partners/blog/topic/cross-sell) [whiteboard selling](https://www.shift90.partners/blog/topic/whiteboard-selling) [product training](https://www.shift90.partners/blog/topic/product-training)

[All posts](https://www.shift90.partners/blog/all)

##### Title Goes Here

Title Goes Here

##### Title Goes Here

Title Goes Here

##### Title Goes Here

Title Goes Here

##### Recent News

** ** ** ** ** **

[![CLEAN-logo-white](https://cdn2.hubspot.net/hub/507386/hubfs/CLEAN-logo-white.png?width=70&height=35&name=CLEAN-logo-white.png "CLEAN-logo-white")](https://www.Shift90.partners)

Copyright © 2020 Your Company, Inc.

**

[![Shift90](https://www.shift90.partners/hs-fs/hubfs/Shift90%20logo%20RGB%20copy%20Large.png?width=213&height=35&name=Shift90%20logo%20RGB%20copy%20Large.png "Shift90")](https://www.Shift90.partners)

Copyright © 2022 Why Change Selling - All Rights Reserved.

**