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title: Why Change Selling Blog | speed in sales
description: speed in sales | Why Change Selling blog on sales enablement, sales performance, sales coaching, and training topics.
---

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# Why Change Selling Blog

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###### 1 min read

## [The Need for Speed in Inbound Sales](https://www.shift90.partners/blog/the-need-for-speed-in-inbound-sales)

 By [Mark Gibson](https://www.shift90.partners/blog/author/mark-gibson) on Oct 27, 2021 11:23:06 AM

 Lately I have changed my strategy in responding to inbound leads, where a contact exchanges their contact details in return for an offer of an eBook, Whitepaper or Webinar on my Website.

I now make best efforts to respond to an inbound leads inside 5 minutes of receiving it. So far I have been able to reach 80% of contacts directly on the phone if I call within the first 10 minutes. I'm having at least an order of magnitude more constructive conversations with prospective customers than using my prior approach.

I wrote two blogs on this subject in the past week: -   
[The Quick and the Dead: Why Responsiveness Matters in Sales](http://blog.hubspot.com/sales/why-responsiveness-matters-in-sales-tl) f eatured on the HubSpot Website.   
The other, [Responsiveness and the Dawn of a New Era in Sales Enablement](http://www.wittyparrot.com/blog/responsiveness-in-sales-enablement) featured on the WittyParrot site.

If you are interested in your team speaking with more leads to initiate more conversations and to improve the number of qualified leads in your pipeline, then I recommend reading both articles.

In the meantime you may find our Building Highly Responsive Sales Teams  eBook of value.

 [![Ebook CTA](https://no-cache.hubspot.com/cta/default/41475/a1670e52-00f5-4c8a-a1b1-45e16d186435.png)](https://cta-redirect.hubspot.com/cta/redirect/41475/a1670e52-00f5-4c8a-a1b1-45e16d186435)

###### Topics: [buyer-seller alignment](https://www.shift90.partners/blog/topic/buyer-seller-alignment) [responsive sales enablement](https://www.shift90.partners/blog/topic/responsive-sales-enablement) [speed in sales](https://www.shift90.partners/blog/topic/speed-in-sales)

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