---
title: Why Change Selling Blog | the heros journey
description: the heros journey | Why Change Selling blog on sales enablement, sales performance, sales coaching, and training topics.
---

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# Why Change Selling Blog

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###### 5 min read

## [Evolving Case Studies: From Boring Product Blather to Inspiring Stories](https://www.shift90.partners/blog/evolving-case-studies-from-boring-product-blather-to-inspiring-stories)

 By [Mark Gibson](https://www.shift90.partners/blog/author/mark-gibson) on Feb 7, 2024 6:04:25 PM

[![](https://media.licdn.com/dms/image/D4E12AQF9BT3_kZdaAA/article-inline_image-shrink_1000_1488/0/1707217853631?e=1712793600&v=beta&t=WDbyOXSEfyxhIwS2kcanlor77oeV66Rp8D_lYbIl3nQ) ](https://www.shift90.partners/blog/evolving-case-studies-from-boring-product-blather-to-inspiring-stories)

## Introduction: The Traditional Case Study Paradigm

In the technology business, the approach to creating case studies is straightforward; it's product-centric and thus uninteresting. These narratives typically place the company and its product as the hero, solving the customer's problems while pulling a couple of quotes from the customer for social proof. While these stories do their part in showcasing product capabilities, they are often impenetrable and miss a crucial aspect of storytelling: emotional engagement and relatability.

###### Topics: [consultative selling](https://www.shift90.partners/blog/topic/consultative-selling) [storytelling](https://www.shift90.partners/blog/topic/storytelling) [the heros journey](https://www.shift90.partners/blog/topic/the-heros-journey) [JTBD](https://www.shift90.partners/blog/topic/jtbd)

###### 1 min read

## [The Hero's Journey and Basic Storytelling - Video](https://www.shift90.partners/blog/the-hero-s-journey-and-basic-storytelling-video)

 By [Mark Gibson](https://www.shift90.partners/blog/author/mark-gibson) on Oct 27, 2021 11:23:06 AM

In my prior post, I introduced [Visual Perception](https://www.shift90.partners/inbound-marketing-messaging-sales-performance-blog/bid/113348/your-powerpoint-presentations-suck-pt-1-visual-perception-video), which is part 1 of a three part video series from the Webinar, Your PowerPoint Sucks - and what you can do about it.

You can view other posts here

Part 2:  [Your PowerPoint Sucks - Basic Storytelling.](https://www.shift90.partners/blog/tag/Your%20PowerPoint%20Sucks,%20Pt%202.%20Basic%20Storytelling%20-%20video)

###### Topics: [storytelling](https://www.shift90.partners/blog/topic/storytelling) [powerpoint](https://www.shift90.partners/blog/topic/powerpoint) [the heros journey](https://www.shift90.partners/blog/topic/the-heros-journey) [joseph campbell](https://www.shift90.partners/blog/topic/joseph-campbell)

[All posts](https://www.shift90.partners/blog/all)

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