---
title: Why Change Selling Blog | wittyparrot
description: wittyparrot | Why Change Selling blog on sales enablement, sales performance, sales coaching, and training topics.
---

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# Why Change Selling Blog

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###### 3 min read

## [An Architecture for Responsive Sales Enablement](https://www.shift90.partners/blog/an-architecture-for-responsive-sales-enablement)

 By [Mark Gibson](https://www.shift90.partners/blog/author/mark-gibson) on Oct 27, 2021 11:23:06 AM

[![](https://www.shift90.partners/hubfs/Imported_Blog_Media/realtime-sales.jpg) ](https://www.shift90.partners/blog/an-architecture-for-responsive-sales-enablement)

### Responsive Sales Enablement 

The Inbound Marketing model pioneered by [HubSpot](http://hub.am/14ZZ9VN) has been proven by nearly 10,000 companies to efficiently lower the cost of acquiring new customers. The next logical steps in this evolution, articulated by HubSpot CTO and co-founder Dharmesh Shah at the recent #Inbound13 event in Boston, are Inbound Sales and Inbound Service.

The idea of flipping the sales model of calling cold, or even warm prospect lists on its head, to real-time engagement, while or within a few minutes of prospects visiting your Website or opening your email is a smart approach to facilitating buyers who start their journey as an inbound lead.  

Think about it, would you rather be contacted by a vendor salesperson to ask if you need help, two days after your visit to their Website, when you are in the middle of something else - or within 10 minutes of being on their Website?   
I would rather get that call while it’s still fresh in my mind… whether I decide to take action or not.

###### Topics: [wittyparrot](https://www.shift90.partners/blog/topic/wittyparrot) [inbound sales](https://www.shift90.partners/blog/topic/inbound-sales) [responsive sales enablement](https://www.shift90.partners/blog/topic/responsive-sales-enablement)

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