--- title: Why Marketing must lead in making content findable description: Taxonomy is a essential aid to finding and reusing content. This article discusses why sales and marketing must lead in content development strategy and taxonomy. image: https://www.shift90.partners/hubfs/Imported_Blog_Media/findwise_obstacles_2014.png --- [![WCS LOGO-01-cropped](https://www.shift90.partners/hs-fs/hubfs/WCS%20LOGO-01-cropped.png?width=928&height=377&name=WCS%20LOGO-01-cropped.png) ![WCS LOGO-01-cropped](https://www.shift90.partners/hs-fs/hubfs/WCS%20LOGO-01-cropped.png?width=928&height=377&name=WCS%20LOGO-01-cropped.png) ](https://www.whychangeselling.com/) #### [Sales Playbook As a Service](https://www.admarco.net/as-a-service) #### [Sales On-Boarding As a Service](https://www.admarco.net/as-a-service#on-boarding-service) #### [Sales Academy-as-a-Service](https://www.admarco.net/as-a-service#academy-service) #### [Channel Enablement As a Service ](https://www.admarco.net/as-a-service#channel-enablement-service) #### [Content](https://www.admarco.net/a-la-carte-services) #### [Sales Process ](https://www.admarco.net/a-la-carte-services#sales-process-service) #### [Training and Gamification](https://www.admarco.net/a-la-carte-services#training-gamification-service) #### [Events](https://www.admarco.net/a-la-carte-services#events-service) #### [Build](https://www.admarco.net/services-by-phase) #### [Launch](https://www.admarco.net/services-by-phase#launch-service) #### [Sustain](https://www.admarco.net/services-by-phase#sustain-service) ![zoom1920](https://www.shift90.partners/hs-fs/hubfs/zoom1920.jpg?width=1920&height=1280&name=zoom1920.jpg) # Why Change Selling Blog ##### SUBSCRIBE FOR UPDATES ###### 1 min read # [Why Marketing must lead in making content findable](https://www.shift90.partners/blog/why-marketing-must-lead-in-making-content-findable) By [Mark Gibson](https://www.shift90.partners/blog/author/mark-gibson) on Apr 11, 2014 12:00:00 AM ###### Topics: [content reuse](https://www.shift90.partners/blog/topic/content-reuse) ![](https://www.shift90.partners/hubfs/Imported_Blog_Media/findwise_obstacles_2014.png) This article [why-marketers-must-lead-in-making-content-findable](http://inbound.org/discussion/view/why-marketers-must-lead-in-making-content-findable) was published on Inbound.org today. Finding, using and reusing sales, marketing and technical information resources should be simple and quick. But isn’t in most companies. 64% of enterprise search practitioners in [Findwise 2014 Survey](http://www2.findwise.com/findabilitysurvey2014) believe information is hard to find. In [Findwise 2013 survey](http://www.findwise.com/blog/results-from-enterprise-search-and-findability-survey-2013/), 79% believe that finding the right information is critical to business success.** ** ![findwise_obstacles_2014](https://www.shift90.partners/hs-fs/hub/41475/file-2013778357.png) ## Why Taxonomy? For paper documents, we have filing cabinets with folders to organize those documents so we can find them.  Taxonomy is like a much more powerful version of filing cabinets and labeled folders for digital content.  Without taxonomy, classification and the ability to find digital information are problematic.  [Read the complete article on Inbound.org](http://inbound.org/discussion/view/why-marketers-must-lead-in-making-content-findable)   If you find the article of interest, I'm fairly confident you will love this article, entitled [Tagging is Broken](https://medium.com/better-humans/tagging-is-broken-11e46eb24979). This article refers more to personal organization and use of information, vs an organization wide taxonomy.   [Contact me](http://mark.gibson@admarco.net) to discuss content strategy and creating, organizing and delivering sales and marketing content so that everyone can quickly find the content they need, when they need it. 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