---
title: The IMPACT Buying Cycle and Value-Created Selling
description: Public speaking, keynotes, motivational talks, educational seminars on Selling in the Internet Age and The New Rules of Sales and Marketing
---

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# The IMPACT Buying Cycle and Value-Created Selling Public Speech

#### What's this Speech About?

Not all customers (buyers) are equal and the cost of selling to an early adopter is one or two orders of magnitude higher than selling to a mainstream buyer. Thought-leadership on the importance of aligning your selling process, marketing and value-chain with the way your customers buy. Learn how to engage decision makers and overcome typical problems encountered in selling to early adopters so you can get your ***"killer products"*** sold.

#### Intended Audience

For an audience involved in B2B product development, marketing, sales and business development. Will be of particular benefit to Angel and Venture-investors, entrepreneurs, leaders of early stage companies, marketing and business development professionals.

**Core Concepts Covered **[![Selling with IMPACT](https://www.shift90.partners/hs-fs/file-14057222-jpg/images/impact.more.jpg)](https://www.shift90.partners/../selling-with-impact-and-value-created-selling-to-early-adopters/)

- *"Why Killer-products Don't Sell"* thesis
- The Four Buying Modes
- The IMPACT Cycle of how people (and companies) buy 
- Value-created Selling - to win the early market
- Case Studies

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