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title: Why Change Selling Blog | lean start-ups
description: lean start-ups | Why Change Selling blog on sales enablement, sales performance, sales coaching, and training topics.
---

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# Why Change Selling Blog

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## [Connecting Brand with Positioning to Create Clarity in Messaging](https://www.shift90.partners/blog/connecting-brand-with-positioning-to-create-clarity-in-messaging)

 By [Mark Gibson](https://www.shift90.partners/blog/author/mark-gibson) on Oct 27, 2021 11:23:06 AM

[![](https://www.shift90.partners/hs-fs/file-14055323-jpg/images/four_steps1.jpg) ](https://www.shift90.partners/blog/connecting-brand-with-positioning-to-create-clarity-in-messaging)

Innovation is happening everywhere as our economy transforms from the 20th century model of mass production and lifetime employment in monolithic corporations to individuals and knowledge workers in small businesses investing in their sweat and ideas to make a living and to live their dreams.

###### Topics: [messaging value](https://www.shift90.partners/blog/topic/messaging-value) [positioning](https://www.shift90.partners/blog/topic/positioning) [lean start-ups](https://www.shift90.partners/blog/topic/lean-start-ups)

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