Sales and Marketing Messaging Alignment is a relatively new phenomenon for many technology companies and the potential value from this process is often poorly understood.
Recent posts by Mark Gibson
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Is your Marketing Messaging aligned with Buyer Needs?
Let's examine your company's sales effectiveness in light of your likely half-year sales results.
According to CSO Insights, "Sales Performance Optimization - 2008 survey", the top four initiatives that Chief Sales Officers plan to implement to improve sales effectiveness this year in priority order are;
