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Why Change Selling Blog

 

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3 min read

Sales Performance Tools for Getting Started on Sales Effectiveness

By Mark Gibson on Tue, Feb 26, 2008

 The Sales 2.0 model is about efficiently attracting and servicing SME's (and enterprise customers) using the Internet and the wealth of sales and marketing productivity and communication tools that it has spawned.
 
Topics: inbound marketing marketing messaging
1 min read

Is your Marketing Messaging aligned with Buyer Needs?

By Mark Gibson on Thu, Jan 10, 2008

Let's examine your company's sales effectiveness in light of your likely half-year sales results.

According to CSO Insights, "Sales Performance Optimization - 2008 survey", the top four initiatives that Chief Sales Officers plan to implement to improve sales effectiveness this year in priority order are;

Topics: inbound marketing CSO Insights marketing messaging