This article why-marketers-must-lead-in-making-content-findable was published on Inbound.org today.
Finding, using and reusing sales, marketing and technical information resources should be simple and quick.
But isn’t in most companies.
64% of enterprise search practitioners in Findwise 2014 Survey believe information is hard to find. In Findwise 2013 survey, 79% believe that finding the right information is critical to business success.
Sandhill.com, published "Don't Just Curate Content - Harvest it" last week, which I co-wrote with Jim Burns of Avitage.
Visual Storytelling is part 3 of the Your PowerPoint Sucks Webinar Series.
Part 1 of the series Visual Perception outlines why images are so essential to communication and for your ideas and story to be recalled.
Part 2. of the series, Basic Storytelling discusses the elements of story and how engaging emotions and adding contrast are what makes a story memorable.
Editors, journalists, marketers, sales operations and sales enablement professionals, who curate content for readers to share, should always give it a content header to create value for the receiver.
A content header is an explanatory summary that precedes the content body or link, to help the reader to quickly determine if the content fits their requirement, is useful in other ways, or will work for their customer use-case.
The job of content is to get shared and passed along. A content header multiplies the likelihood that a piece of content will get shared, by an order of magnitude.
When someone creates a piece of content in most businesses today, it may get used once or twice and never see the light of day again.
When content is prepared in a collaborative content ecosystem, it gets created once with a content header, and is available for consumption and reuse by marketing, demand management, sales, channels and support.
Content header enables a fast and convenient, single point of access to enterprise content, regardless of content type or where it is located.
While there are no standards for content headers, this is the one that we use... feel free to use it in your content operations.
Thanks to Jim Burns of Avitage for this short content header.
Content Type and Title:
Author:
Source:
Date:
Topics:
Target Audiences (Segments/Roles):
It's 2014 Chief Sales Officers (CSO) Insights Sales Performance Optimization survey time and this is your invitation to participate in one of the most comprehensive and useful surveys of sales behavior.
Why bother? For 20 minutes of your time you will receive the most comprehensive sales behavior surveys in the industry. Results from previous research studies have been referenced by publications such as Harvard Business Review, Dow Jones, Wikipedia, Selling Power Magazine, and others.
2014 is all about revenue growth. Achieve this, and shareholder value will increase. Fail to do so, miss your number, and investors will punish you!
To help companies determine the right strategies to increase sales in the coming year, CSO Insights' 20th Sales Performance Optimization study will focus on four key themes:
This article is a warning and some sage advice from someone who has been burned by making some of the mistakes listed below.
The industry is rife with consultants offering best practices on Linkedin and selling services around helping you get started and leveraging the power of the network. This is not one of those articles and I have nothing to sell.
I offer this free advice so that you can learn from my from experience.
This article will be of interest to anyone using Linkedin Groups and in particular the HubSpot Social Media Publishing capability.
HubSpot allows you to set up and automate social media publishing and monitor buzz for any number of keywords in an integrated fashion… it's great, it's powerful and it's convenient.
LinkedIN groups are very useful as well, - if you can find the ones that are well controlled and where people you wish to influence are participating in the dialogue.
The fact that HubSpot-Linked combination is so powerful and convenient comes with some warnings and a few things to consider when you start up.
Here are few simple rules to follow:
Yesterday Corporate Visions announced the results of its fourth quarter industry survey on visual storytelling, which was taken by more than 300 business-to-business (B2B) salespeople and marketers around the globe.
The findings reveal a lack of visual storytelling techniques among marketing and sales teams, and specifically, that only 13 percent of salespeople use an interactive writing surface such as a whiteboard to support their customer conversations.
To determine what role whiteboard selling techniques play in marketing and sales teams who work in complex B2B selling environments, Corporate Visions presented questions about the use of whiteboards, how they are created, by whom and why they are used. Notable findings from the Q4 survey include:
