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2 min read

The Bonfire of the Challenger Salesman - my worst sales call

By Mark Gibson on Oct 12, 2022 12:00:00 AM

I still cringe when I think about it. One of the worst experiences in a 30-year career and it was entirely my fault. Only in sales are you able to make a bad call and move on to the next one, with almost no repercussion – hopefully having learned a lesson.

Topics: challenger sale sales soft skills rapport empathy