Innovative and complex products are launched daily in technology centres around the World. The product promise, is to enhance our work, play, health, or longevity. Unfortunately, a great many of these innovations will be abandoned before they achieve long-term commercial success, because they won't hit their early sales targets.
2 min read
Effective Product Launches - marketing messaging alignment
Topics: marketing messaging differentiation
2 min read
When Sales and Marketing Stars Collide
Most of our clients contact us because they have sales performance issues.
Topics: marketing messaging sales performance
3 min read
Sales Performance Tools for Getting Started on Sales Effectiveness
The Sales 2.0 model is about efficiently attracting and servicing SME's (and enterprise customers) using the Internet and the wealth of sales and marketing productivity and communication tools that it has spawned.
Topics: inbound marketing marketing messaging
2 min read
Buyer-relevant Messaging vs. Features and Benefits
Sales and Marketing Messaging Alignment is a relatively new phenomenon for many technology companies and the potential value from this process is often poorly understood.
Topics: marketing messaging
1 min read
Is your Marketing Messaging aligned with Buyer Needs?
Let's examine your company's sales effectiveness in light of your likely half-year sales results.
According to CSO Insights, "Sales Performance Optimization - 2008 survey", the top four initiatives that Chief Sales Officers plan to implement to improve sales effectiveness this year in priority order are;
