Shift90 Blog

Shift90’s Bold B2B Mission: Turning Weak Pipelines into Growth Engines

Written by Mark Gibson | Feb 4, 2025 1:11:39 PM

LONDON, UNITED KINGDOM, February 4, 2025 /EINPresswire.com/ – Shift90 launches today to help B2B companies fix broken sales pipelines and accelerate revenue growth.

Unlike traditional consultancies that give advice and leave companies to figure it out, Shift90 is a sales acceleration practice. The team works hands-on with businesses to fix Go-to-Market breakdowns, sharpen messaging, and build predictable revenue engines—all while driving in-period results.

Why Shift90?

Too many B2B companies struggle with high customer acquisition costs, weak demand, and sales cycles that take too long. The root cause is often a misaligned Go-to-Market approach that fails to connect with buyers.

Shift90 was founded to change that. We don’t deliver reports—we deliver revenue.

"We’ve seen too many companies waste time and money on strategies that never get executed," said co-founder Craig Vintcent. "Sales teams are forced to chase leads that don’t convert because messaging, positioning, and go-to-market execution aren’t aligned. Shift90 fixes that."

Sales Acceleration in Action

Shift90 helps companies:

✅ Fix messaging and positioning so sales teams win more
✅ Accelerate demand generation to fuel a stronger pipeline
✅ Train teams to sell with confidence using clear, compelling stories
✅ Remove friction from the buying process to shorten sales cycles

"We don’t just advise—we embed into your team and make it happen," said co-founder Mark Gibson. "We start Monday and deliver results in-period."

A Hands-On, Four-Phase Approach

Shift90’s sales acceleration methodology is built on four execution-focused phases:

1. Acquisition – Understanding the Market & Customer Needs

  • Fast-track diagnostic (1-2 weeks) to uncover what is slowing down sales
  • Customer switch interviews (2-4 weeks) to capture the voice of buyers and why they purchase
  • Jobs to Be Done (JTBD) messaging dossier to create clear, compelling positioning
  • Accelerated Go-to-Customer plan to align sales and marketing with real customer needs

2. Amplification – Generating Demand & Driving Growth

  • Accelerated Marketing Plan (AMOP) that sharpens differentiation and messaging and campaigns that generate demand
  • Sales & marketing alignment to ensure the entire go-to-customer strategy is consistent
  • Execution in sprints, continuously refining based on real-world performance

3. Activation – Bringing Messaging to Life in Sales Conversations

  • Conversational storytelling & whiteboard storytelling so sales teams stand out
  • Practical sales training to give teams confidence in new positioning and value messaging
  • Competency ramp-up so teams quickly master and apply new skills

4. Facilitation – Aligning Sales with How Buyers Buy

  • Removing friction from the buying process to shorten sales cycles
  • Helping sales teams collaborate with customers rather than pushing products
  • Proactive objection resolution & customer hero storytelling to handle resistance early

"Our goal is simple: to help businesses sell more, win more, and sell faster," said co-founder Lawrence Flude. "We’re not here to theorise but to drive real, measurable impact."

Early Results Show Strong Impact

Before launching publicly, Shift90 worked with several clients to refine its methodology. Results include:

💡 A £2M increase in qualified pipeline within one quarter
💡 A 50% increase in high-quality leads, improving visibility from page six to page one in category search rankings
💡 A sales transformation that led to multiple new-name enterprise clients secured within weeks

"Mark from Shift90 transformed our sales process with customer insights, helping us refine our story, sharpen sales conversations, and coach teams to win more customers."
— Roxana-Maria Stanieu, Customer Success Manager, Mindit.io

Shift90 is Now Accepting New Clients

Businesses struggling with weak pipelines, low win rates, and long sales cycles can now work with Shift90 to transform their Go-to-Market approach into a sales acceleration engine.

Assess your growth strategy with the Revenue Acceleration Scorecard.

About Shift90

Shift90 helps B2B companies fix weak sales pipelines, sharpen messaging, and accelerate revenue growth. Unlike traditional consultancies, Shift90 is a sales acceleration practice that works hands-on with businesses to build repeatable sales motions that drive actual results.

Founded by Craig Vintcent, Mark Gibson, and Lawrence Flude, Shift90 operates globally, focusing on the UK and EMEA markets.

 

Mark Gibson
Shift90
+44 7706 349983
email us here
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