Decipher the critical shift in GTM strategy from product-pushing to customer-focused paradigms to boost win rates and reduce churn.
Brent Adamson's new book, The Framemaking Sale, addresses the biggest challenge in B2B selling: helping buyers make confident decisions. We answer...
Your reps hand off discovery calls after five minutes because they lack conversational confidence. Your LMS won't fix that. So we're dumping it.
Discover how understanding the target company's best customers post-acquisition can drive growth and prevent costly integration mistakes.
Learn why a 15% pipeline shrinkage can be a positive indicator of sales and marketing alignment, driving quality deals and long-term enterprise value.
Revamp your sales strategy post-acquisition by asking the right questions to boost close rates and align with actual buyer journeys. Discover how to...
UK business schools need to integrate Jobs-to-be-Done thinking into sales programs to shift from vendor-centric to buyer-centric education, enhancing...
Essential strategies for SKO 2026: build customer-led stories, activate them across teams, and maintain momentum with a GTM Agent for lasting impact.
Maximize the impact of your sales kickoff by ensuring it drives measurable progress and growth, rather than just providing an energizing experience.
Transform your SKO from a one-time event into a growth lever with buyer-led stories and whiteboard-driven narratives that drive immediate revenue...