SKO
Your 2027 Sales Kickoff Is Booked. Will It Change Anything?
You've booked the venue. You've committed the budget. But are you about to spend it on another SKO that changes nothing?
value creation
Does Your Portco Know Why Customers Buy? Its Website Might Not Tell You.
Your portfolio company wants more GTM investment. But does it know why customers buy? We examined 1,057 B2B websites. The findings should concern...
One in a Thousand: The B2B Homepage That Made Me Stop Scrolling
After 1,000 B2B homepage scans, CovertSwarm stands out. Discover what its bold messaging teaches B2B companies and private equity investors about...
PrivateEquity
Before You Invest in Your Portfolio Company's GTM Plan, Ask One Question
Before investing in your portfolio company's GTM plan, discover why customers buy, where customer truth gets lost and what could undermine growth.
demand side sales
30 IT services firms. One homepage.
Discover why IT service firms struggle to differentiate themselves online and how a buyer-focused approach can transform their marketing strategies.
PE investor
The Problem Hiding in Plain Sight in Investor-backed Portfolios
Explore the hidden issues in investor-backed portfolios, revealing how ineffective commercial surfaces can hinder growth and opportunity for private...
xray
How To Become Visible In A Sea Of Sameness
Learn how to differentiate your brand in a crowded market by focusing on customer truths and recognition over mere visibility. Discover key...
branding
Why Rebrands Fail
Discover why rebrands often fail and learn how to scope rebrand projects to ensure they resonate with buyers and drive meaningful engagement.
#B2BSaaS #B2Bselling
Why a handful of people close the important deals
Discover why a select few in B2B companies still dominate deal closures and how transferring buying logic can drive sustainable growth across your...
#B2BSaaS #B2Bselling
The 18-Point Gap That's Killing Your Pipeline
Discover how the 18-point gap between human and AI perception of your website can cost you pipeline. Learn to make your site visible to AI buyers.