The tide is running out fast. The SaaS churn tsunami is coming.

What if your entire GTM system is misaligned, and no one on your team can see it?

Stats in a recent post by Santosh Sharan indicate SaaS growth has halved. Customer Acquisition Cost has surged. Even top vendors are stuck.

The tide is out — and what’s left is public: stalled sales, noise-driven messaging, teams guessing at what to fix.

And the real wave is still coming.

⚠️ Most GTM systems weren’t built for this

They were designed for:

• SEO-driven reach
• Product-led scale
• Feature-led differentiation
• Sales enablement through more content

That playbook hasn’t disappeared — it’s just not working like it once did.

Your buyers aren’t scrolling websites. They’re prompting ChatGPT.

If LLMs can’t find you, parse your message, and return your value, you won’t be found at all.

🧨 What’s breaking:

• Sales teams often struggle to create sufficient value in the first meeting to warrant a second.
• Marketing misfires on message
• 72% of all forecast deals are stuck in the middle of the funnel, and they are not moving
• Campaigns underperform despite “doing everything right”
• Leaders feel the churn, but can’t put their finger on why

The market didn’t disappear. The signal did.

Your message isn’t landing because it doesn’t align with how buyers make decisions.

So here’s the question again:

What if your entire GTM system is misaligned, and no one on your team can see it?

🎯 One customer “Switch” interview will prove it

We’ll interview one of your best recent customers at no charge!

💡 What We’re Listening For

We don’t want opinions.

We want to know customer truths about switching: what caused it, what nearly stopped it, and what difference it made.

Specifically, we’re listening for:

• Trigger moments: What changed in their world that made them act?
• Push and pull: What pulled them toward your offer? What pushed them away from their previous solution?
• Struggling moments: Where did they hit friction before switching? What made them hesitate?
• Desired outcomes: What were they really trying to solve? What mattered most in the outcome?

We're not interested in VoC or customer endorsement. The goal is to understand how real decisions happen. If you want to take us up on our offer, comment "INTERVIEW" below

*Offer reserved for the first 10 responses. Offer reserved for scale-up and growth phase B2B SaaS and Services companies with ARR greater than $5M. The interviewee is the Champion who drove the decision*

At Shift90, we help SaaS teams rebuild GTM from the buyer out

• One message system, grounded in how buyers think
• One story that customer-facing teams can tell that resonates
• One GTM system built for today’s market conditions
• Powered by embedded GPTs:

We build GTM systems that align with how decisions are made today.

🌊 The tide is out. And the tsunami is coming.

If you're interested in taking us up on our offer, please comment "INTERVIEW" below.

Offer reserved for the first 10 responses. Offer reserved for scale-up and growth phase B2B SaaS and Services companies with ARR greater than $5M. *The interviewee is the Champion who drove the decision