Most people in cybersecurity know what a threat is. But very few can define it.
According to the FAIR model, a threat isn’t a technique. It’s not a tool. It’s not a vulnerability.
We made a 10-question quiz to test how well cybersecurity sales teams can tell the difference between:
It’s cinematic. It’s challenging. And yes — the goth hacker is back.
If your team is still pitching product features instead of framing problems the way buyers experience risk — let’s talk.
Because in this market, only the customer whisperers will survive.