Restore Revenue Growth and Confidence in less than 90 Days

We help B2B leadership teams reignite growth, restore trust and rebuild belief, through a GTM system built to execute and activate in 30, 60, and 90-day sprints.

Stalled growth?

Flat pipeline?

 

What we do

Our primary focus is to reignite growth by helping our clients to truly understand why their customer buys from them.

In 90 days or less, we turn customer insight into the conversations, stories and positioning your team needs to win.

You can't control the storm. You can control your story.

 

Who we are

Shift90 is a specialist team of growth practitioners, not theorists.

We've led sales, marketing, business development, enablement and GTM from the inside. We know how hard it is when growth stalls, deals slip, and operational silos prevent alignment.

Our founding team

Craig Vintcent

Go-to-Market Acceleration

Lawrence Flude

Marketing Acceleration

Mark Gibson

Revenue Acceleration

Our client experience

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Working with Mark has been transformative for our sales process and growth. His fresh perspectives from customer interviews challenged assumptions, inspiring us to adapt and refine our story. Mark’s coaching and role-playing sessions provided a safe space to practice, leading to a structured approach for building meaningful partnerships. His insights have been invaluable in reshaping our engagement with prospects and driving lasting results.

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Roxana-Maria Stanieu

Customer Success Manager | Mindit.io

As CTIO and COO, I worked with Craig during his management of the MTN Account for Oracle. He expertly navigated a challenging relationship, consistently delivering on client requirements with integrity and a solutions-driven approach. Craig’s dedication and ability to achieve win-win outcomes make him highly recommended for organizations seeking growth in emerging markets.

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Joyti Desai

Group CTIO | MTN

Working with Lawrence and his team was a breath of fresh air. As a technology company, it is rare to find a marketing agency that can capture the immense intangibility of technology in order to market it. Even more so, in the case of NgageU, we were looking to translate our new concepts that would make us stand out as a new breed. The team helped to do that with flying colors. Thank you.

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Mohamed Ali

Managing Director | NgageU

Why we do it

We believe companies that grow fastest are the ones that learn fastest.

That means aligning around your North Star, grounding decisions in customer truth, and building the skills to execute with urgency across the organisation.

 

 

How we do it

Our Go-to-Customer Methodology™ transforms struggling sales and marketing teams into high-velocity growth machines by:

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Acquiring client insight

Revealing customer's struggling moments and their motivation to make progress

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Writing the narrative

Crafting a differentiated, value-driven narrative that resonates with ideal customers

train organisations

Upskilling teams

Flattening silos, upskilling teams and aligning entire organisations around driving customer impact

results

Fueling measurable results

Generating in-period results that set the foundation for scalable growth

Learn

Recent blog posts

1 min read

Your Sales Kickoff Will Cost £500,000. Will Anything Actually Change?

You’re flying 200 people to Barcelona this January. The all-in cost? £500,000.

That’s 0.4% of your £150M ARR, about 6%...

6 min read

How to Turn SKO 2026 into a Growth Lever

Brian Krause practiced the new story half a dozen times. Used it the next day. Got immediate engagement.

This was...

5 min read

How customer truth unlocks GTM momentum

ACT I: The Stall That No One Admits

It started slowly.

Deals that used to close in 60 days took 90. Then 120.

The...

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