Our founding team
Craig Vintcent
Go-to-Market Acceleration
Craig drives sustainable success by identifying and activating customer-led growth levers, enabling a decisive shift in the client's go-to-market strategy. With over 28 years of experience, he unites sales and marketing to deliver measurable results, exceed ambitious targets, and build lasting value in demanding B2B environments.
Lawrence Flude
Positioning & People
Lawrence is an award-winning brand strategist, business founder and advisor who specialises at the intersection of brand, tech and people. He accelerates sustainable growth and brand value for his clients by crafting distinctive positioning narratives, implementing transformative BrandCulture programmes and creating effective talent strategies.
Mark Gibson
Revenue Acceleration
Mark Gibson distils customer-led growth insights into strategies that drive product, marketing, and sales alignment. Using visual storytelling and immersive activation, he shifts teams from product and solution selling to facilitating the buying process, creating differentiated value and accelerating revenue.










