---
title: Why Change Selling Blog | Robin Russell
description: Why Change Selling blog on sales enablement, sales performance, sales coaching, and training topics.
---

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# Why Change Selling Blog

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### Robin Russell

#### Recent posts by Robin Russell

###### 5 min read

## [The Four Steps to the Epiphany and Key to Startup Sales Success](https://www.shift90.partners/blog/the-four-steps-to-the-epiphany-and-key-to-startup-sales-success)

 By [Robin Russell](https://www.shift90.partners/blog/author/robin-russell) on Feb 10, 2022 12:00:00 AM

[![](https://www.shift90.partners/hubfs/Imported_Blog_Media/four_stpes_cover_small1.jpeg) ](https://www.shift90.partners/blog/the-four-steps-to-the-epiphany-and-key-to-startup-sales-success)

## I Did it My Way

 If you were to interview entrepreneurial high-tech CEO's having just sold their companies, or less than successful CEO’s who wound them up, they would provide a great source of information; however their reflections could sound like a lyric from Frank Sinatra's "My Way",  “Regrets, I’ve had a few".

Underachievement of potential is an opinion many investors will have reached on exiting their high-tech investment.

  

###### Topics: [sales performance](https://www.shift90.partners/blog/topic/sales-performance) [lean startups](https://www.shift90.partners/blog/topic/lean-startups)

###### 1 min read

## [Disrupted - Misadventures in the Startup Bubble](https://www.shift90.partners/blog/disrupted-misadventures-in-the-startup-bubble)

 By [Robin Russell](https://www.shift90.partners/blog/author/robin-russell) on Oct 27, 2021 11:23:06 AM

[![](https://www.shift90.partners/hubfs/Imported_Blog_Media/disrupted_cover.jpg) ](https://www.shift90.partners/blog/disrupted-misadventures-in-the-startup-bubble)

What could be better to drive book sales than a super successful tech company not so secretly trying to squelch your muckraking, hilarious and soon to be published book.

Answer, nothing; and all the more fodder for the amusement and delight of supporters on both sides. [Disrupted](http://www.amazon.com/Disrupted-My-Misadventure-Start-Up-Bubble/dp/0316306088) has already hit the NY Times top 5 best seller list on its first week.

###### Topics: [startups](https://www.shift90.partners/blog/topic/startups)

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