--- title: Whiteboarding with IdeaPaint beats a Whiteboard hands down description: Ideapaint is a new technology paint that can be applied to any smooth surface and convert it into a dry-erase board...perfect for whiteboarding. image: https://www.shift90.partners/hs-fs/file-14056976-jpg/images/ideapaint.jpg --- [![WCS LOGO-01-cropped](https://www.shift90.partners/hs-fs/hubfs/WCS%20LOGO-01-cropped.png?width=928&height=377&name=WCS%20LOGO-01-cropped.png) ![WCS LOGO-01-cropped](https://www.shift90.partners/hs-fs/hubfs/WCS%20LOGO-01-cropped.png?width=928&height=377&name=WCS%20LOGO-01-cropped.png) ](https://www.whychangeselling.com/) #### [Sales Playbook As a Service](https://www.admarco.net/as-a-service) #### [Sales On-Boarding As a Service](https://www.admarco.net/as-a-service#on-boarding-service) #### [Sales Academy-as-a-Service](https://www.admarco.net/as-a-service#academy-service) #### [Channel Enablement As a Service ](https://www.admarco.net/as-a-service#channel-enablement-service) #### [Content](https://www.admarco.net/a-la-carte-services) #### [Sales Process ](https://www.admarco.net/a-la-carte-services#sales-process-service) #### [Training and Gamification](https://www.admarco.net/a-la-carte-services#training-gamification-service) #### [Events](https://www.admarco.net/a-la-carte-services#events-service) #### [Build](https://www.admarco.net/services-by-phase) #### [Launch](https://www.admarco.net/services-by-phase#launch-service) #### [Sustain](https://www.admarco.net/services-by-phase#sustain-service) ![zoom1920](https://www.shift90.partners/hs-fs/hubfs/zoom1920.jpg?width=1920&height=1280&name=zoom1920.jpg) # Why Change Selling Blog ##### SUBSCRIBE FOR UPDATES ###### 1 min read # [Whiteboarding with IdeaPaint beats a Whiteboard hands down](https://www.shift90.partners/blog/whiteboarding-with-ideapaint-beats-a-whiteboard-hands-down) By [Mark Gibson](https://www.shift90.partners/blog/author/mark-gibson) on Sep 11, 2022 12:00:00 AM ###### Topics: [whiteboard selling](https://www.shift90.partners/blog/topic/whiteboard-selling) [visual storytelling](https://www.shift90.partners/blog/topic/visual-storytelling) [whiteboarding](https://www.shift90.partners/blog/topic/whiteboarding) ![](https://www.shift90.partners/hs-fs/file-14056976-jpg/images/ideapaint.jpg) Two weeks ago at the HubSpot User Group Event #HUGS11, I saw a great idea in action that I thought could be of interest to readers of this blog....it's IdeaPaint. ![whiteboarding paint](https://www.shift90.partners/hs-fs/file-14056976-jpg/images/ideapaint.jpg)                                       I've been using the same whiteboard in my home office for the past 15 years and I was happy with it until the HubSpot event. Now having seen IdeaPaint in action, my whiteboard looks small and dull; flat surfaces in offices I visit loom as a potential surfaces for [visual storytelling. ](https://www.shift90.partners/visual-storytelling/)[![Click me](https://no-cache.hubspot.com/cta/default/41475/36a46f85-eeac-45b4-be59-f34adf7b0ced.png)](https://cta-redirect.hubspot.com/cta/redirect/41475/36a46f85-eeac-45b4-be59-f34adf7b0ced) IdeaPaint is a urethane-based paint that comes in a 50 Sq. ft. kit, with roller and requires only one coat. It's the invention of two young Boston entrepreneurs who conceived the idea of creating paint that could cover any smooth surface and turn it into a surface for dry erase markers. Think of any smooth surface, curved or flat; table top, bench, door; literally anything can become a whiteboard. Use IdeaPaint to help you make your [work space work](http://www.ideapaint.com/workspacework/), whether you are in sales, marketing or a student interested in using a whiteboard to capture ideas and write down your thoughts. IdeaPaint position their paint as more cost effective, easier to apply, longer-lasting and works well with all dry erase markers. In addition it provides:- - Larger dry-erase surface for less money - Goes on in one coat - Erases effortlessly - Warranty-guaranteed - The most environmentally friendly dry-erase product on the market You can buy it at their [online store](http://www.ideapaint.com/work/shop/), but before placing your order, check out the [installation instructions](http://www.ideapaint.com/work/installation/), as it won't work well on walls that are not smooth and flat, i.e. with a rendered plaster surface, (like in my home office). - [Tweet](https://twitter.com/share) ###### [** Previous Post](https://www.shift90.partners/blog/how-to-grade-inbound-marketing-messaging-effectiveness) [![](https://www.shift90.partners/hs-fs/file-14063772-jpg/images/stop.ahead.images.jpg) ](https://www.shift90.partners/blog/how-to-grade-inbound-marketing-messaging-effectiveness) ###### [How to Grade Inbound Marketing Messaging Effectiveness](https://www.shift90.partners/blog/how-to-grade-inbound-marketing-messaging-effectiveness) ###### [Next Post **](https://www.shift90.partners/blog/sales-and-marketing-in-transition-3-big-pieces-of-the-puzzle) [![](https://www.shift90.partners/hs-fs/file-14054883-jpeg/images/ellie_becker.jpeg) ](https://www.shift90.partners/blog/sales-and-marketing-in-transition-3-big-pieces-of-the-puzzle) ###### [Sales and Marketing in Transition- 3 Big Pieces of the Puzzle](https://www.shift90.partners/blog/sales-and-marketing-in-transition-3-big-pieces-of-the-puzzle) ##### Title Goes Here Title Goes Here ##### Title Goes Here Title Goes Here ##### Title Goes Here Title Goes Here ##### Recent News ** ** ** ** ** ** [![CLEAN-logo-white](https://cdn2.hubspot.net/hub/507386/hubfs/CLEAN-logo-white.png?width=70&height=35&name=CLEAN-logo-white.png "CLEAN-logo-white")](https://www.Shift90.partners) Copyright © 2020 Your Company, Inc. ** [![Shift90](https://www.shift90.partners/hs-fs/hubfs/Shift90%20logo%20RGB%20copy%20Large.png?width=213&height=35&name=Shift90%20logo%20RGB%20copy%20Large.png "Shift90")](https://www.Shift90.partners) Copyright © 2022 Why Change Selling - All Rights Reserved. **