The Storm is Here

You don’t need a bigger boat.

You need a tighter crew, a clearer course,

and a reefed sail.

When markets turn chaotic — economically, politically, and strategically — most teams wait for the weather to clear. But the ones who survive?

They get clear.

They align.

They act.

We made this short film to say what slides can’t. For every founder, CRO, or investor asking: “Is our GTM built to weather the storm?”

🎨 Credits

All paintings by J.M.W. Turner, courtesy of public domain collections:

1. The Shipwreck (1805) – Tate Britain
2. Snow Storm: Steam-Boat off a Harbour's Mouth (1842) – Tate Britain
3. Fishermen at Sea (1796) – Tate Britain
4. The Fighting Temeraire (1839) – National Gallery, London
5. A Ship Aground, Yarmouth (1828) – Tate Britain

🎻 Soundtrack: Elgar – Cello Concerto in E minor, Op. 85 Performed by Jacqueline du Pré, London Symphony Orchestra, conducted by Sir John Barbirolli

🎙️ Script, voiceover, and creative direction: Mark Gibson Produced by Shift90