Shift90 Blog

The Storm is Here

Written by Mark Gibson | Apr 8, 2025 3:16:50 PM

You need a tighter crew, a clearer course, and a reefed sail to weather the storm.

When markets turn chaotic — economically, politically, and strategically — most teams wait for the weather to clear. But the ones who survive?

They get clear.

They align.

They act.

We made this short film to say what slides can’t. For every founder, CRO, or investor asking: “Is our GTM built to weather the storm?”

🎨 Credits

All paintings by J.M.W. Turner, courtesy of public domain collections:

  1. The Shipwreck (1805) – Tate Britain
  2. Snow Storm: Steam-Boat off a Harbour's Mouth (1842) – Tate Britain
  3. Fishermen at Sea (1796) – Tate Britain
  4. The Fighting Temeraire (1839) – National Gallery, London
  5. A Ship Aground, Yarmouth (1828) – Tate Britain

🎻 Soundtrack: Debussy La Mer, Herbert von Karajan, Berliner Philharmonike

🎙️ Script,  creative direction: Mark Gibson, Voiceover: Robin Russell.  Produced by Shift90