Should UK Business Schools Teach Jobs to Be Done in Their Sales Programmes
UK business schools need to integrate Jobs-to-be-Done thinking into sales programs to shift from vendor-centric to buyer-centric education, enhancing...
Discover how to navigate chaotic markets with a cohesive team and strategic clarity, inspired by our short film featuring J.M.W. Turner's iconic paintings and Elgar's music.
UK business schools need to integrate Jobs-to-be-Done thinking into sales programs to shift from vendor-centric to buyer-centric education, enhancing...
Learn how the Sales Prologue technique shifts sales meetings from seller-driven pitches to buyer-led discussions, fostering trust and engagement for...
Discover how to prevent sales team burnout and achieve consistent performance by operationalising the strategies of top reps, ensuring sustainable...