Should UK Business Schools Teach Jobs to Be Done in Their Sales Programmes
UK business schools need to integrate Jobs-to-be-Done thinking into sales programs to shift from vendor-centric to buyer-centric education, enhancing...
Discover how to navigate chaotic markets with a cohesive team and strategic clarity, inspired by our short film featuring J.M.W. Turner's iconic paintings and Elgar's music.
UK business schools need to integrate Jobs-to-be-Done thinking into sales programs to shift from vendor-centric to buyer-centric education, enhancing...
Discover how customer-led growth, grounded in Jobs-to-be-Done insights and hero storytelling, aligned with buyer needs, accelerates market success.
Explore how whiteboard storytelling transforms sales by engaging the brain, creating memorable narratives, and aligning team messaging for impactful...