Why Change Selling Blog

Part 1. of this article, Activating Direct and Channel salespeople,lays the foundation for a transformative approach to sale and channel activation—a proven technique that captures your compelling “why change” story in a whiteboard visual story. Combining multiple stories in a compelling hero's journey narrative that resonates with partners and customers effectively engages your direct and channel partner sales team and elevates their skills for more successful engagements.

People ask me this question when they are curious about creating whiteboards, and the truth is that it depends on your purpose and your desired outcome. In this article, I discuss various whiteboard types, their purpose and a process for creating a whiteboard story.

Recently I attended a Sales Hacker forum and one of the questions from the group was “We have a very complex product, it takes 12-18 months for salespeople to become fully productive, how can we reduce the time it takes to get salespeople up to speed?”

The answer to this question takes more than a few minutes and it varies, depending on the complexity of the product and the learning culture of the organization.

But ramping new hires quickly in a SaaS business is key to accelerating business growth.

Part 1 of this two-part blog post examines the causes of the slow sales ramp and explores ways to reduce it.

In my previous post, How Much Does a Whiteboard Story Cost to Create?, I discussed the cost elements associated with developing various types of whiteboard story.

Microsoft PowerPoint has been installed a billion times on Mac and Windows systems since launching in 1990. With an estimated 95% market share of the presentation market and more than 500 million users, Microsoft PowerPoint is a behemoth in the market and their collective competitors, mere minnows.