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FOR CEOS, CROS, AND OPERATING PARTNERS

Scale what your founder or best rep

knows but cannot teach.

Your top rep closes 47% of deals. Everyone else closes 13%.

TALK TO US

30 minutes. Camera off if you want.

Three Moments That Trigger the Search

Three doors. One pattern.

Top Performer Gap

Your top rep closes 47% of deals. Everyone else closes 13%. The pattern that separates them is locked in one person. 

No-Decision Problem

Your forecast said £2M by the end of the quarter. The final meeting went well. Six weeks later, radio silence.

Post-Raise Miss

90 days post-close, pipeline is up 40%. Conversion is stuck. The founders are heads-down on product.

  • We are not the right fit for everyone

  • We work with B2B companies at a commercial inflection point: a funding round, a leadership change, an acquisition, or a growth target the current team was not built to hit.

    We apply our work most effectively as pre-deal commercial due diligence. We extract the customer buying patterns that currently live in the founder's head or the top sales reps'. We assess the team's capacity to execute post-funding. The diagnostic becomes the operating plan from day one of the new capital.

    The work lands when the CEO, CRO, or operating partner is actively engaged, and the product has market fit.

  • Our work lives upstream of RevOps. We engage earlier in the buying cycle to influence and shape the criteria customers use to choose. RevOps codifies what comes from upstream. The quality of the input determines the quality of the output.
  • If you are looking for sales training or RevOps tooling, we are not a fit. We work on the buying system that sits above both, and we partner with the specialists who execute downstream.

Your best deals were not random. They followed a pattern.

We extract the pattern, codify it, and install it across your team.

 

Extract the buying job

We interview the customers who switched to you. We find out why your last ten deals closed, and what nearly killed the deals that made it.

Codify the buying pattern

We turn what we hear into something your team can use. Trigger signals worth chasing. Qualification criteria that build pipeline. Language that advances the buying process.

Install it across the team

Sales, marketing, and CS learn to hear the same signals and respond the same way. New hires ramp in three to four months, not a year, not through war stories, through a system.

Make growth system-led

When the pattern is shared, variance drops. Win rates stabilise. Revenue tracks to forecast rather than founder availability. The asset compounds across every hire and every market.

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Craig Vintcent

  • Role: GTM Acceleration

Bio: Craig has spent 29 years watching sales and marketing operate from different versions of who the buyer is. He aligns both functions around customer truth, the triggers and decision criteria behind the wins worth cloning.

Lawrence Flude

Role: Positioning and People

Bio: Lawrence is an award-winning brand and positioning specialist. He works where positioning meets the people responsible for delivering it. He produces a shift in how a team talks, recruits, and builds a culture that the market can actually feel.

rsartnersMark Gibson

Role: Revenue Acceleration

Bio: Mark has 10,000+ hours of experience in GTM messaging and storytelling. He extracts the buying pattern behind the best wins and rolls it out across the commercial team so growth no longer depends on who happens to be in the room.

What this looks like in practice

"Working with Mark has been transformative for our sales process and growth. His fresh perspectives from customer interviews challenged assumptions and reshaped how we engage with prospects."

Roxana-Maria Stanieu · Head of Growth, mindit.io

mindit grew its client base by 100% in 12 months following the 90-day engagement. 

Inside the engagement

mindit roleplayMona Hrisatchi, Delivery Director, mindit.io. Whiteboard storytelling in practice.

These are the kinds of clients Shift90 has worked with.

noa
mindit_io_logo
activpayroll-1
kalibrate logo

Your best deals followed a pattern. Let us help you find it.

TALK TO US

30 minutes. Camera off if you want.

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