Sell More. Win More. Win Faster

For B2B leaders facing stalled growth, Shift90 turns customer insight into revenue momentum — in as little as 90 days. We help your team reshape messaging, reframe sales conversations, and align around what buyers truly care about.

What we do

When messaging misses the mark, pipeline dries up, deals stall, and growth flatlines.

We help B2B teams fix that - fast.

In 90 days or less, we turn customer insight into the conversations, stories and positioning your team needs to win.

You can't control the storm. You can control your story.

 

Who we are

Shift90 is a specialist team of growth practitioners, not theorists.

We've led sales, marketing, business development, enablement and GTM from the inside. We know how hard it is when growth stalls, deals slip, and operational silos prevent alignment.

Our founding team

Craig Vintcent

Go-to-Market Acceleration

Lawrence Flude

Marketing Acceleration

Mark Gibson

Revenue Acceleration

Our client experience

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Working with Mark has been transformative for our sales process and growth. His fresh perspectives from customer interviews challenged assumptions, inspiring us to adapt and refine our story. Mark’s coaching and role-playing sessions provided a safe space to practice, leading to a structured approach for building meaningful partnerships. His insights have been invaluable in reshaping our engagement with prospects and driving lasting results.

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Roxana-Maria Stanieu

Customer Success Manager | Mindit.io

As CTIO and COO, I worked with Craig during his management of the MTN Account for Oracle. He expertly navigated a challenging relationship, consistently delivering on client requirements with integrity and a solutions-driven approach. Craig’s dedication and ability to achieve win-win outcomes make him highly recommended for organizations seeking growth in emerging markets.

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Joyti Desai

Group CTIO | MTN

Working with Lawrence and his team was a breath of fresh air. As a technology company, it is rare to find a marketing agency that can capture the immense intangibility of technology in order to market it. Even more so, in the case of NgageU, we were looking to translate our new concepts that would make us stand out as a new breed. The team helped to do that with flying colors. Thank you.

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Mohamed Ali

Managing Director | NgageU

Why we do it

We believe companies that grow fastest are the ones that learn fastest.

That means aligning around your North Star, grounding decisions in customer truth, and building the skills to execute with urgency across the organisation.

 

 

How we do it

Our Go-to-Customer Methodology™ transforms struggling sales and marketing teams into high-velocity growth machines by:

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Acquiring client insight

Revealing customer's struggling moments and their motivation to make progress

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Writing the narrative

Crafting a differentiated, value-driven narrative that resonates with ideal customers

train organisations

Upskilling teams

Flattening silos, upskilling teams and aligning entire organisations around driving customer impact

results

Fueling measurable results

Generating in-period results that set the foundation for scalable growth

Learn

Recent blog posts

The Storm: Why Your Message Fails — and What to Do About It | Shift90

{% video_player "embed_player" overrideable=False, type='hsvideo2', hide_playlist=True, viral_sharing=False,...
1 min read

The Storm is Here

You don’t need a bigger boat.

You need a tighter crew, a clearer course,

and a reefed sail.

When markets turn chaotic...

1 min read

This Threat Quiz is a Cybersecurity Mindset Test

Most people in cybersecurity know what a threatis. But very few can define it.

According to the FAIR model, a threat...

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