5 min read
How To Become Visible In A Sea Of Sameness
Cover the logos on your competitors' websites and try to tell them apart. You cannot. Your buyer cannot either.
We ran...
Stop relying on founders and top sellers.
Make your best deals repeatable.
We uncover why customers buy, and use that insight to shape customer-facing conversations.
Does any of this feel familiar?
The founder and top rep close everything
Your top rep closes 47% of deals. Everyone else closes 13%. The buying logic still lives in one person.
Pipeline looks healthy but deals still stall
The meetings felt positive.The forecast looked fine. Six weeks later, no decision.
Post-Raise Miss
Pipeline increased. Activity increased. But the reason customers buy has never been transferred beyond the founders or top performers.
Your best deals were not random. They followed a pattern.
We extract the pattern, codify it, and install it across your team.
01 INTERVIEW CUSTOMERS
Understand why your best deals closed.
02 IDENTIFY THE PATTERN
Find the triggers, language, and buying signals behind the wins.
03 ROLL IT OUT
Install it across the customer-facing team.
04 MAKE GROWTH REPEATABLE
Reduce conversion drift. Shorten ramp time. Increase forecast accuracy.
Our founding team
Mona Hrisatchi, Delivery Director, mindit.io. Whiteboard storytelling in practice.
What this looks like in practice
Mindit grew its client base by 100% in 12 months following the 90-day engagement.
Working with Mark has been catalytic for our sales process and growth. His insight into why customers buy from six interviews challenged assumptions and reshaped how we engage with prospects.
Roxana-Maria Stanieu
Head of Growth | Mindit.io
Companies focus on sales execution before they understand why customers buy.
Companies often respond to missed targets with more sales activity. More outreach. More pipeline. More sales training. But if the reason customers buy never transfers beyond the founder or top performers, more activity creates more noise.
We help companies understand why customers buy and use this insight to change how teams sell. Because how you sell is an ordef magnitude more important than what you sell.
See your business through a buyer's eyes
Bring one portfolio company to a 30-minute strategy call, or start with the Commercial Transferability X-Ray if you'd rather assess things first.
2 min read
The words you use are controlling your revenue
May 15, 2026 by Craig Vintcent
85% of businesses are optimising for language that buyers never use.
Messaging gets built internally.
Leadership aligns...
2 min read
Pipeline measures movement. Revenue measures decisions.
May 15, 2026 by Craig Vintcent
Coverage looks healthy.
Forecast confidence holds.
The board update lands fine.
Then the quarter closes.
And the number...