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FOR PE-BACKED AND SCALING B2B COMPANIES

Your best people know why customers buy.

Now your whole team can.

We uncover why your best deals close, then turn it into a repeatable sales and growth system across the business.

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Nearshore IT Services company mindit grew its client base by 100% in 12 months following the 90-day engagement. 

Three Moments That Trigger the Search

Three doors. One pattern.

Top Performer Gap

Your top rep closes 47% of deals. Everyone else closes 13%. The pattern that separates them is locked in one person. 

No-Decision Problem

Your forecast said £2M by the end of the quarter. The final meeting went well. Six weeks later, radio silence.

Post-Raise Miss

90 days post-close, pipeline is up 40%. Conversion is stuck. The founders are heads-down on product.

We are not the right fit for everyone

We work with B2B companies at a commercial inflection point:
a funding round, a leadership change, an acquisition, in advance of an exit, or a growth target, the current commercial system was not built to support.

Our work is most effective when product-market fit already exists and the leadership team is actively engaged.

We help companies understand:

  • why customers actually buy
  • where buying decisions are formed
  • and why growth becomes harder than it should

That work sits upstream of RevOps.

RevOps codifies the buying system.
We work on the inputs that shape it.

If you are looking for sales training, outbound execution, or RevOps tooling, we are probably not the right fit.

Your best deals were not random. They followed a pattern.

We extract the pattern, codify it, and install it across your team.

 

Extract the buying job

We interview the customers who switched to you. We find out why your last ten deals closed, and what nearly killed the deals that made it.

Codify the buying pattern

We turn what we hear into something your team can use. Trigger signals worth chasing. Qualification criteria that build pipeline. Language that advances the buying process.

Install it across the team

Sales, marketing, and CS learn to hear the same signals and respond the same way. New hires ramp in three to four months, not a year, not through war stories, through a system.

Make growth system-led

When the pattern is shared, variance drops. Win rates stabilise. Revenue tracks to forecast rather than founder availability. The asset compounds across every hire and every market.

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Craig Vintcent

  • Role: GTM Acceleration

Aligns sales and marketing around why customers buy.

Lawrence Flude

Role: Positioning and People

Turns positioning into something customers and teams immediately recognise.



Mark Gibson

Role: Revenue Acceleration

Extracts the buying patterns behind the best wins and scales them across the business

What this looks like in practice

"Working with Mark has been transformative for our sales process and growth. His fresh perspectives from customer interviews challenged assumptions and reshaped how we engage with prospects."

Roxana-Maria Stanieu · Head of Growth, mindit.io

mindit grew its client base by 100% in 12 months following the 90-day engagement. 

Inside the engagement

mindit roleplayMona Hrisatchi, Delivery Director, mindit.io. Whiteboard storytelling in practice.

Your best deals followed a pattern. Let us help you find it.

TALK TO US

30 minutes. Bring one portfolio company.

Not ready to talk? Run the Revenue Signal X-Ray to see what buyers see on your site.

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