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FOR B2B COMPANIES WHERE GROWTH STILL DEPENDS ON THE FEW

Stop relying on founders and top sellers.

Make your best deals repeatable. 

We uncover why customers buy, and use that insight to shape customer-facing conversations.

 

RUN THE X-RAY

Run the revenue signal X-Ray on your website. 

Your score is based on three signals:

  1. Can buyers recognise themselves?

  2. Can they see why you’re different?

  3. Can they see a reason to move now?

 

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Nearshore IT Services company, mindit, grew its client base by 100% in 12 months following the 90-day engagement. 

Does Any Of This Feel Familiar?

The Founder and Top Rep Close Everything

Your top rep closes 47% of deals. Everyone else closes 13%. The buying logic still lives in one person. 

Pipeline Looks Healthy. Deals Still Stall

The meetings felt positive.
 The forecast looked fine.
Six weeks later, no decision.



Post-Raise Miss

Pipeline increased. Activity increased.
But the reason customers buy has never been transferred beyond the founders or top performers.

 

Your best deals were not random. They followed a pattern.

We extract the pattern, codify it, and install it across your team.

 

1. Interview Customers

Understand why your best deals closed.

2. Identify the Pattern


Find the triggers, language, and buying signals behind the wins.

3. Roll it Out

Install it across the customer-facing team.

4. Make Growth Repeatable

Reduce conversion drift. Shorten ramp time. Increase forecast accuracy.

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Craig Vintcent

  • Role: GTM Acceleration

Aligns sales and marketing around why customers buy.

Lawrence Flude

Role: Market Positioning

Turns positioning into something customers and teams immediately recognise.



Mark Gibson

Role: Revenue Acceleration

Extracts the buying patterns behind the best wins and scales them across the business

What this looks like in practice

"Working with Mark has been transformative for our sales process and growth. His insight into why customers buy from six interviews challenged assumptions and reshaped how we engage with prospects."

Roxana-Maria Stanieu · Head of Growth, mindit.io

 mindit_io_logo mindit grew its client base by 100% in 12 months following the 90-day engagement. 

Helping teams apply the patterns behind the best deals.

mindit roleplayMona Hrisatchi, Delivery Director, mindit.io. Whiteboard storytelling in practice.

Companies focus on sales execution before they understand why customers buy.

Companies often respond to missed targets with more sales activity.
More outreach. More pipeline. More sales training.
But if the reason customers buy never transfers beyond the founder or top performers, more activity creates more noise.
We help companies understand why customers buy before they optimise how teams sell.

Your best deals already tell you why customers buy. Can the rest of the business repeat it?

TALK TO US

30 minutes. Bring one portfolio company. You’ll leave with practical changes you can apply immediately.

Not ready to talk? Run the Revenue Signal X-Ray to see what buyers see on your site.

RUN THE X-RAY

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