Three Moments That Trigger the Search

Top Performer Gap

Your top rep closes 47% of deals. Everyone else closes 13%. The pattern that separates them is locked in one person. 

No-Decision Problem

Your forecast said £2M by the end of the quarter. The final meeting went well. Six weeks later, radio silence.

Post-Raise Miss

90 days post-close, pipeline is up 40%. Conversion is stuck. The founders are heads-down on product.

Your best deals were not random. They followed a pattern.

We extract the pattern, codify it, and install it across your team.

Craig Vintcent

• Role: GTM Acceleration

Aligns sales and marketing around why customers buy.

Lawrence Flude

Role: Positioning and People

Turns positioning into something customers and teams immediately recognise.

Mark Gibson

Role: Revenue Acceleration

Extracts the buying patterns behind the best wins and scales them across the business

What this looks like in practice

"Working with Mark has been transformative for our sales process and growth. His fresh perspectives from customer interviews challenged assumptions and reshaped how we engage with prospects."

Roxana-Maria Stanieu · Head of Growth, mindit.io

  mindit grew its client base by 100% in 12 months following the 90-day engagement. 

Helping teams apply the patterns behind the best deals.

Mona Hrisatchi, Delivery Director, mindit.io. Whiteboard storytelling in practice.

Companies focus on sales execution before they understand why customers buy.

That creates more activity. Not necessarily more conversions.

We help companies uncover:

1. Why customers say yes

2. Where deals stall

3. What makes buyers move, and

4. What the wider team needs to repeat consistently.

Company leaders tend to respond to missed targets with more sales activity.

More outreach. More pipeline. More sales training.

But if the buying logic never transfers, more activity usually creates more noise.

We help companies understand why customers buy before they optimise how teams sell.o leads.

Not ready to talk? Run the Revenue Signal X-Ray to see what buyers see on your site.