Drive Pipeline. Win More Customers. Grow Revenue.

For B2B companies struggling with weak sales pipelines, Shift90 helps reshape Go-to-Market strategy to accelerate revenue growth.

What we do

We create highly effective Go-to-Market* strategies to help companies achieve their full potential.

By implementing our proven Go-To-Customer Methodology, we guarantee tangible results: accelerated, predictable and sustainable growth. 

*Go-to-Customer

We're experts in generating sustainable growth.

 

Who we are

Shift90 is a specialist Go-to-Market / Go-to-Customer consultancy.

It is powered by skilled practitioners with expertise in accelerating sales revenue and boosting sales pipelines, transforming leadership teams, refining brand marketing communications and searching, selecting and onboarding executive talent.

Our founding team

Craig Vintcent

Go-to-Market Acceleration

Lawrence Flude

Positioning & People

Mark Gibson

Revenue Acceleration

Our client experience

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Working with Mark has been transformative for our sales process and growth. His fresh perspectives from customer interviews challenged assumptions, inspiring us to adapt and refine our story. Mark’s coaching and role-playing sessions provided a safe space to practice, leading to a structured approach for building meaningful partnerships. His insights have been invaluable in reshaping our engagement with prospects and driving lasting results.

As CTIO and COO, I worked with Craig during his management of the MTN Account for Oracle. He expertly navigated a challenging relationship, consistently delivering on client requirements with integrity and a solutions-driven approach. Craig’s dedication and ability to achieve win-win outcomes make him highly recommended for organizations seeking growth in emerging markets.

Working with Lawrence and his team was a breath of fresh air. As a technology company, it is rare to find a marketing agency that can capture the immense intangibility of technology in order to market it. Even more so, in the case of NgageU, we were looking to translate our new concepts that would make us stand out as a new breed. The team helped to do that with flying colors. Thank you.

Why we do it

To empower companies to achieve their full potential.

We believe that most businesses are capable of achieving remarkable success with the right intention, the right people and the right strategy at the right time.

 

 

How we do it

Our Go-to-Customer Methodology™ transforms struggling sales and marketing teams into high-velocity growth machines by:

customer insight full

Acquiring client insight

Revealing customer's struggling moments and their motivation to make progress

narrative full

Writing the narrative

Crafting a differentiated, value-driven narrative that resonates with ideal customers

train organisations

Upskilling teams

Flattening silos, upskilling teams and aligning entire organisations around driving customer impact

results

Fueling measurable results

Generating in-period results that set the foundation for scalable growth

Learn

Recent blog posts

3 min read

Shift90’s Bold B2B Mission: Turning Weak Pipelines into Growth Engines

LONDON, UNITED KINGDOM, February 4, 2025 /EINPresswire.com/ -- Shift90 launches today to help B2B companies transform...
8 min read

How Much Does a Whiteboard Story Cost to Create?

People ask me this question when they are curious about creating whiteboards, and the truth is that it depends on your...

5 min read

The Shift - From Selling to Buyer Facilitation and a New Era in Sales

Executive Summary

Modern B2B sales require a fundamental shift from traditional selling to buyer facilitation....

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