---
title: Sales Process 2.0, Sales and Marketing Alignment Articles
description: Archived .pdf's of Cambridge Network magazine articles from 2006-2008
---

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# Sales and Marketing Performance articles published in Cambridge Network Magazine

- [![Advanced Sales Concepts - Newsletters](https://www.shift90.partners/hs-fs/file-14060043-jpg/images/newsletters.jpg)If you build it - they wont come](https://www.shift90.partners/hs-fs/docs/issue-1-field-of-dreams.pdf)
- [Features and benefits are dead](https://www.shift90.partners/hs-fs/docs/issue-2-features-and-benenfits-are-dead.pdf)
- [Get your Story Straight with a Messaging Architecture](https://www.shift90.partners/hs-fs/docs/issue-3-get-get-your-story-straight-with-a-MA.pdf)
- [Ready for a Downturn](https://www.shift90.partners/hs-fs/docs/issue-4-ready-for-a-downturn.pdf)
- [Introducing Sales 2.0](https://www.shift90.partners/hs-fs/docs/issue-5-introducing-sales-2.pdf)
- [Restoring Sales Marketing balance](https://www.shift90.partners/hs-fs/docs/issue-6-restoring-sales-balance.pdf)
- [Secrets to Success in B2B selling](https://www.shift90.partners/hs-fs/docs/issue-7-secret-to-success-in-b2b-selling.pdf)
- [Selling in a Downturn](https://www.shift90.partners/hs-fs/docs/issue-8-selling-in-a-downturn.pdf)
- [Trouble with the channel](https://www.shift90.partners/hs-fs/docs/issue-9-Trouble-with-the-Channel.pdf)
- [When Stars Collide](https://www.shift90.partners/hs-fs/docs/issue-10-When-stars-collide.pdf)
- [What is Sales Enablement](https://www.shift90.partners/hs-fs/docs/issue-11-What-is-Sales-Enablement.pdf)
- [Top Sales Effectiveness Actions](https://www.shift90.partners/hs-fs/docs/issue-12-Top-Sales-Effectiveness-Actions.pdf)
- [Top issues for CEO's in 2008](https://www.shift90.partners/hs-fs/docs/series-2-issue-1-Top-issues-for-CEOs.pdf)
- [Reducing Sales Ramp Time](https://www.shift90.partners/hs-fs/docs/series-2-issue-3-Reducing-Sales-Ramp-Time.pdf)
- [Training to Win](https://www.shift90.partners/hs-fs/docs/series-2-issue-4-Training-to-in.pdf)

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