The Costly Mistake of Ignoring Customer Insights in Acquisitions
Discover how understanding the target company's best customers post-acquisition can drive growth and prevent costly integration mistakes.
B2BSaaS
Celebrate a Smaller, More Focused Sales Pipeline
Learn why a 15% pipeline shrinkage can be a positive indicator of sales and marketing alignment, driving quality deals and long-term enterprise value.
GTM
Why Firing the old GTM Playbook after an Acquisition Wins
Revamp your sales strategy post-acquisition by asking the right questions to boost close rates and align with actual buyer journeys. Discover how to...
B2B selling
Coaching Vs. Go-to-Market Podcast
Craig Vintcent and Richard Smith break down why most reps struggle to sell, what messaging really needs to work, and how sales coaching should be...
JTBD
The Shift - from founder-led growth to scale-up
Discover how to transition from founder-led growth to scalable success with a well-defined Go-To-Market strategy, ensuring team alignment and...