B2B selling

Coaching Vs. Go-to-Market Podcast

Craig Vintcent and Richard Smith break down why most reps struggle to sell, what messaging really needs to work, and how sales coaching should be done.

Jun 17, 2025

In this 30-minute Shift90 My Sales Coach podcast, Craig Vintcent, CEO and co-founder of Shift90, and Richard Smith, Head of Growth at My Sales Coach, delve into the hidden barriers behind stagnant sales performance, from ineffective messaging rollouts to mindset gaps and misaligned coaching.

They challenge the defaults (like hiring more reps) and unpack what truly moves the needle in modern B2B sales: clarity, confidence, and conversation quality.

If you want to reignite growth, chances are you need both. But start with messaging grounded in customer truth.

We can help you get there and activate the message across the customer-facing team: Find out more about our -> 30-day Growth Sprint.

B2B selling sales coaching GTM

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