The Accelerated Marketing Plan: One page. Three months. Real results.

Introducing the AMP — the Faster, Leaner, Smarter Marketing Plan that you’ll actually use.

The Traditional Marketing Plan is Dead

Traditional marketing plans are usually bloated, jargon-heavy and disconnected from the daily pulse of a business. They’re written to impress, not implement. Buried in slides and spreadsheets, they rarely see the light of day after a single EXCO presentation.

That’s why we created the Accelerated Marketing Plan (AMP) — in response to the recurring client frustration:

“Our marketing plan doesn’t get used.”

After years of watching beautifully crafted documents gather dust, we knew there had to be a better way.

What Is the AMP?

The AMP is a fast, focused, highly actionable tool that empowers teams to:

• Align around clear goals

• Drive progress with metrics

• Actually implement what they strategise

It’s built to work in the real world, not in workshops and boardrooms.

The AMP strips marketing planning back to its essentials, combining vision, strategy, accountability and delivery into a single-page tool that everyone from CEO to frontline will use.

How the AMP Differs from Traditional Marketing Plans

Traditional Marketing Plan

• Based on the 4Ps
• Long-winded, generic and unused
• No clear owners or timelines
• Lacks accountability
• Strategy without execution
• Dense documentation

Accelerated Marketing Plan (AMP)

• Driven by strategic imperatives and customer-centric thinking
• Punchy, actionable and visible across teams
• Uses a ‘WWW’ structure – What? Who? When?
• Assigns Directly Responsible Individuals (DRIs)
• Focused tactics linked to strategic goals
• One-page clarity with key metrics and insights
  
  
  
  

Key Principles Behind the AMP

The Power of Three – Groups of three are more memorable, persuasive and actionable.

SMART Goals – Specific, Measurable, Achievable, Relevant, Time-bound.

Simple is Smart (Occam’s Razor) – Strip back to essentials.

Consistency is Key – Daily, weekly and monthly huddles with focused agendas and action tracking

Core Components of Every AMP

North Star Metric – Your key growth indicator. A BHAG (Big, Hairy Audacious Goal) can also be used.

3 Strategic Imperatives – Key drivers aligned to the North Star. Expressed as OKRs (Objectives and Key Results).

3 Tactics per Imperative – Just three. Clear, time-bound, owned.

That’s 9 tactics, all mapped, measured, and delivered over…

A 90-Day Sprint Framework

• 3 one-month sprints — or — 13 one-week sprints
• Delivered via WWW: What? Who? When?
• Every task is tracked to completion
• • Visible. Measurable. Done.

Personalise It

Each AMP includes:

A Programme Name – Adds ownership, energy and identity

A Mantra – Your team’s rallying cry

Start + End Dates – Keeps everyone aligned and on track.

Why It Works

The AMP succeeds where traditional plans fail because it’s:

Simple – One page. Easy to digest and update

Strategic – Anchored in business priorities

Accountable – Everyone knows what’s expected

Visible – On your walls, in your meetings not in a drawer

Versatile – Works for product launches, brand shifts or sales drives.

The Business Impact

• Companies using AMPs achieve more, faster:
• Stronger internal alignment
• Faster go-to-market execution
• Sharper customer insight
• Clear accountability
• Tangible momentum

Are You Ready to Accelerate?

If your current marketing plan feels like a relic instead of a roadmap it’s time to turn up the AMP.

Whether you’re a startup looking to scale or an established company ready to reignite your brand, the Accelerated Marketing Plan gives you the clarity, alignment and energy to move fast and grow faster.

We don’t just hand you an AMP template — we guide you through the AMP process. We build it with you — fast, collaboratively and with precision.

Through facilitated sprints, we help your team:

• Define your North Star Metric
• Clarify your Go-to-Market Strategy
• Identify your Strategic Initiatives
• Map out an Actionable Roadmap with full accountability

It’s pragmatic. It’s energising. And it works.

Want to explore building one for your team?

Let’s talk.

Lawrence Flude is a brand strategist and marketing specialists who works with leaders to transform their brands into powerful drivers of growth and change.

Co-founder & Executive Director: Marketing Acceleration @ Shift90

lawrence@shift90.partners | +44 7877 668992