Press Release:
For Immediate Release
Shift90 and MOHARA Announce Partnership to Help Mid-Tier Private Equity and Emerging B2B Companies Unlock Growth in 90 Days
London, 25 September 2025 — Shift90, the GTM execution partner, and MOHARA, an AI-native advisory, product, and technology partner, today announced a strategic partnership to support mid-tier private equity firms and emerging mid-market B2B companies across the UK, Middle East, and South Africa.
The collaboration addresses a recurring challenge: portfolio companies that lose momentum in the first 100 days after a raise or merger. Founders remain distracted by fundraising, revenue teams recycle old messages into new markets, and post-merger integrations stall as teams struggle with conflicting narratives, overlapping products, and bloated Martech stacks.
Shift90 brings buyer-led GTM clarity and activation. Through structured customer insight and immersive storytelling techniques, Shift90 delivers positioning, sales narratives, and campaigns that align every revenue-facing team — sales, CS, marketing, and executives — around one story that creates pipeline fast.
MOHARA brings product and AI readiness. Leveraging its venture studio heritage, MOHARA designs, builds, and rationalises products and internal platforms. Their AI-first approach enables companies to streamline operations, cut costs, and scale with efficiency.
Together, Shift90 and MOHARA provide a joint diagnostic and 90-day execution programme that helps PE-backed companies:
- Build a GTM story grounded in customer truth, not funnel logic
- Replace bloated products and Martech stacks with leaner, AI-ready systems
- Deliver a unified “Why Change / Why Now/ Why Us” narrative on Day 1 post-merger
- Unlock cross-sell and upsell potential by aligning Sales and CS around the same story
- Protect capital by ensuring growth plans translate into revenue traction quickly
“Mid-tier private equity firms cannot afford to watch two or three quarters slip away after a raise or a merger,” said Craig Vintcent, co-founder and CEO of Shift90. “Our partnership with MOHARA gives them a way to de-risk execution. By the time integration plans are written, the GTM and product story are already live.”
“Too many companies are slowed down by over-engineered stacks and teams pulling in different directions,” said Richard Sams, co-founder and CEO of MOHARA. “This partnership is about clarity, speed, and execution — giving mid-market leaders and PE firms confidence that their portfolio companies can grow without delay.”
The partnership will initially focus on mid-tier PE firms and emerging mid-market B2B companies in the UK, Middle East, and South Africa, regions where capital is being actively deployed but execution risk continues to erode value creation.
About Shift90
Shift90 is a GTM execution partner that helps B2B companies achieve traction in 90 days. Using customer-led insights, visual storytelling, and embedded activation, Shift90 aligns revenue teams around a single story and delivers positioning, sales plays, and campaigns that generate pipeline growth quickly.
About MOHARA
MOHARA is an AI-native advisory, product, and technology partner that helps companies build products that win customers and operations that scale. With a global engineering team and deep expertise in AI and automation, MOHARA designs, builds, and rationalises technology systems to deliver efficiency and growth.
Press Contact:
Mark Gibson
Shift90
mark@shift90.partners | +44-7312-984-542
Richard Sams
MOHARA
richard@mohara.co | +44 7917-114-554