Decipher the critical shift in GTM strategy from product-pushing to customer-focused paradigms to boost win rates and reduce churn.
Brent Adamson's new book, The Framemaking Sale, addresses the biggest challenge in B2B selling: helping buyers make confident decisions. We answer...
Your reps hand off discovery calls after five minutes because they lack conversational confidence. Your LMS won't fix that. So we're dumping it.
UK business schools need to integrate Jobs-to-be-Done thinking into sales programs to shift from vendor-centric to buyer-centric education, enhancing...
Essential strategies for SKO 2026: build customer-led stories, activate them across teams, and maintain momentum with a GTM Agent for lasting impact.
Maximize the impact of your sales kickoff by ensuring it drives measurable progress and growth, rather than just providing an energizing experience.
Transform your SKO from a one-time event into a growth lever with buyer-led stories and whiteboard-driven narratives that drive immediate revenue...
Unlock GTM momentum by aligning your sales strategy with real customer insights, transforming stalled pipelines into growth through buyer-led...
Shift90 and MOHARA partner to help mid-tier PE and B2B companies accelerate growth with a 90-day execution program, leveraging GTM clarity and...
Learn how David Sandler's sales techniques have evolved and why traditional manipulative tactics no longer work in complex B2B sales. Discover modern...