AUTHOR

Mark Gibson

Stories by Mark


sales conversations

Your Lack of Differentiation Isn’t the Problem

Improve differentiation by crafting compelling stories that resonate emotionally with buyers, focusing on relevance and credibility to stand out and...

mergerandacquisition

Win The First 100 Days Post-Funding or Merger

Learn how to maximise the first 100 days post-funding or merger in B2B by focusing on actionable strategies and avoiding common pitfalls.

Account management

The Return of the Account Manager

The resurgence of Account Managers is addressing the gaps left by Customer Success models, focusing on ownership, executive relationships, and...

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