Winning teams have mastered one thing: the conversation.
In the AI Agent era, honest conversations with genuine buyers are the currency. They need to be practised and mastered.
That's precisely what our 'Whiteboard Activation Sprint ' and Workshop deliver.
Grounded in customer truth. Built to stick. Designed for the two-hour window when you only get one shot.
We've drawn from the best, including Mike Bosworth on "customer hero" storytelling, April Dunford's frameworks for positioning, storytelling, and conversational discovery (from Obviously Awesome and Sales Pitch) and Corey Sommers on Whiteboard Storytelling. Their thinking is embedded in how we build message-led GTM systems that convert. (April's next book lands in December — and we're ready.
Here's what your team walks away with:
Solid Foundation
- A clear, confident meeting opener that builds credibility fast
- Insight into your ICP's real struggling moments — and how to surface their key questions
- A visual tool to explore alternate approaches and position your offer with strength
A Story That Sticks
- "Perfect world" buying criteria — extracted from actual customer interviews. These define success from the buyer's view — and if you don't set them, someone else will
- A crisp narrative showing how you help companies make progress
- A customer hero story that mirrors the buyer's context and goals
A Close That Converts
- A sharp summary of your differentiated value
- A check-back moment to surface and resolve remaining doubts
- A call to action and objection-handling tools grounded in psychology
It's not a theory. It's embedded through immersive roleplaying and skill development coaching.
And it's built for teams who need traction now, not in six months.
We delivered this for a near-shore IT services provider last Q3. Eight months later:
📈 Installed base up 35%
🏆 CEO recognised for entrepreneurial leadership at an international level
If you want to reignite growth and give your customer-facing team something they can use when they return to their desks, let's talk.
August kickoffs book fast.
Now is the moment to plan yours. Or if you'd prefer, book a meeting to discuss your GTM challenges and SKO plans.