Your reps hand off discovery calls after five minutes because they lack conversational confidence. Your LMS won't fix that. So we're dumping it.
Discover how Jobs-to-be-Done theory reinvigorates marketing by aligning GTM strategies with actual buyer decision-making for significant growth and...
Reset your GTM strategy at Cyber SKO 2026 and focus on buyer enablement to drive growth in a crowded cybersecurity market.
Improve B2B sales outcomes by transforming initial conversations with our 30-day Whiteboard Storytelling and Conversational Discovery Workshop....
Craig Vintcent and Richard Smith break down why most reps struggle to sell, what messaging really needs to work, and how sales coaching should be...
Plan your August sales kickoff now to empower your team with essential skills, storytelling techniques, and actionable strategies for immediate...
Navigating the storm of turbulent markets requires critical thinking and adaptive strategies. Learn how structured thinking and narrative alignment...
Learn how achieving language-market fit can accelerate your business growth by aligning your messaging with your customers' natural language and...
Transform your sales approach by shifting from PowerPoint pitches to engaging, conversational discovery, making your buyer the hero of their own...
This article, The Death of 20th Century selling lays to rest some of the jargon and obsolete practices that are relics from that past the detract...