Brent Adamson's new book, The Framemaking Sale, addresses the biggest challenge in B2B selling: helping buyers make confident decisions. We answer...
Revamp your sales strategy post-acquisition by asking the right questions to boost close rates and align with actual buyer journeys. Discover how to...
UK business schools need to integrate Jobs-to-be-Done thinking into sales programs to shift from vendor-centric to buyer-centric education, enhancing...
Explore how whiteboard storytelling transforms sales by engaging the brain, creating memorable narratives, and aligning team messaging for impactful...
A 1-minute video on why B2B deals stall in a downturn — and how better conversations, not louder pitches, create real momentum.
Discover how to navigate chaotic markets with a cohesive team and strategic clarity, inspired by our short film featuring J.M.W. Turner's iconic...
Discover how customer-led growth, grounded in Jobs-to-be-Done insights and hero storytelling, aligned with buyer needs, accelerates market success.
Learn how the Sales Prologue technique shifts sales meetings from seller-driven pitches to buyer-led discussions, fostering trust and engagement for...