branding
Why Rebrands Fail
Discover why rebrands often fail and learn how to scope rebrand projects to ensure they resonate with buyers and drive meaningful engagement.
TOPIC
#B2BSaaS #B2Bselling
#B2BSaaS #B2Bselling
Why a handful of people close the important deals
Discover why a select few in B2B companies still dominate deal closures and how transferring buying logic can drive sustainable growth across your...
#B2BSaaS #B2Bselling
The 18-Point Gap That's Killing Your Pipeline
Discover how the 18-point gap between human and AI perception of your website can cost you pipeline. Learn to make your site visible to AI buyers.
#B2BSaaS #B2Bselling
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Discover how your website's messaging impacts the buying process and influences sales outcomes, and learn strategies to align with buyer motivations...
channel sales
A Pattern we Keep Seeing in B2B Channel Models
Explore the critical gap in B2B channel sales where partner conversations often miss the buyer's evolving needs, impacting decision-making and...
brand positioning
Why B2B Branding Fails - Most of the Time
Why B2B branding often fails and how a bottom-up approach using customer language can create distinct, effective brand positioning that resonates and...
#B2BSaaS #B2Bselling
The Framemaking Sale: 60% of Deals Lost to Indecision, Not Competition
Brent Adamson's new book, The Framemaking Sale, addresses the biggest challenge in B2B selling: helping buyers make confident decisions. We answer...
GTM
Why Firing the old GTM Playbook after an Acquisition Wins
Revamp your sales strategy post-acquisition by asking the right questions to boost close rates and align with actual buyer journeys. Discover how to...
JTBD
Should UK Business Schools Teach Jobs to Be Done in Their Sales Programmes
UK business schools need to integrate Jobs-to-be-Done thinking into sales programs to shift from vendor-centric to buyer-centric education, enhancing...
#cybersecurity
The Neuroscience of Visual Storytelling: Why It Worksβand When It Transforms
Explore how whiteboard storytelling transforms sales by engaging the brain, creating memorable narratives, and aligning team messaging for impactful...