Learn why a 15% pipeline shrinkage can be a positive indicator of sales and marketing alignment, driving quality deals and long-term enterprise value.
Revamp your sales strategy post-acquisition by asking the right questions to boost close rates and align with actual buyer journeys. Discover how to...
Unlock GTM momentum by aligning your sales strategy with real customer insights, transforming stalled pipelines into growth through buyer-led...
Discover how Jobs-to-be-Done theory reinvigorates marketing by aligning GTM strategies with actual buyer decision-making for significant growth and...
Is your GTM system misaligned? Discover how to realign it for today's SaaS market conditions and boost your sales and marketing effectiveness.
Product leaders, it's time to lead your company's GTM reset by leveraging customer insights to realign sales and marketing strategies for better...
Discover how to rapidly realign your GTM strategy in volatile markets by addressing messaging, buyer alignment, and execution—ensuring sustainable...
Craig Vintcent and Richard Smith break down why most reps struggle to sell, what messaging really needs to work, and how sales coaching should be...
Discover when it's the right time for a Chief Growth Officer and how to ensure your system is ready to support growth before making the hire.
Learn how to transform your B2B sales pipeline with eight key drivers to accelerate revenue growth and overcome common roadblocks in your...