Unlock the secret to scaling your business by identifying and cloning your best customers. Learn the five key questions to transform your sales...
Decipher the critical shift in GTM strategy from product-pushing to customer-focused paradigms to boost win rates and reduce churn.
Learn why a 15% pipeline shrinkage can be a positive indicator of sales and marketing alignment, driving quality deals and long-term enterprise value.
Revamp your sales strategy post-acquisition by asking the right questions to boost close rates and align with actual buyer journeys. Discover how to...
Unlock GTM momentum by aligning your sales strategy with real customer insights, transforming stalled pipelines into growth through buyer-led...
Discover how Jobs-to-be-Done theory reinvigorates marketing by aligning GTM strategies with actual buyer decision-making for significant growth and...
Is your GTM system misaligned? Discover how to realign it for today's SaaS market conditions and boost your sales and marketing effectiveness.
Product leaders, it's time to lead your company's GTM reset by leveraging customer insights to realign sales and marketing strategies for better...
Discover how to rapidly realign your GTM strategy in volatile markets by addressing messaging, buyer alignment, and execution—ensuring sustainable...
Craig Vintcent and Richard Smith break down why most reps struggle to sell, what messaging really needs to work, and how sales coaching should be...