Discover how to revamp your B2B SaaS sales strategy when faced with stagnant revenue. Learn about the transformative power of the "jobs-to-be-done"...
Learn about different branding approaches and their pros and cons. From in-house strategies to external agencies, find out which method suits your...
Explore how integrating Jobs-to-be-Done theory and AI-powered storytelling revolutionizes customer engagement in this insightful blog post. Drive...
How to Fly a Horse, the Secret History of Creation, Invention and Discovery by Kevin Ashton was published in 2016 and is still fresh today and highly...
Discover the essential prerequisites for selling through a channel and learn how to activate and train your channel partners effectively.
This article is part 2 and explores a proven technique for activating channel sellers in a 1-hour virtual or in-person visual storytelling workshop
Today salespeople must differentiate through how they sell at the outset of any call. A sales prologue accelerates trust and demonstrates competence.
3 minute video with a proven formula to accelerate revenue
Transform your boring product-centric case studies into customer hero stories to connect emotionally with your audience and drive prospect Product...
This article, The Death of 20th Century selling lays to rest some of the jargon and obsolete practices that are relics from that past the detract...