AUTHOR

Mark Gibson

Stories by Mark


B2B selling

The Future of B2B Selling

This article, The Death of 20th Century selling lays to rest some of the jargon and obsolete practices that are relics from that past the detract...

Saas

Five Reasons Why SaaS Customers Churn

Learn how to navigate client renewals, understand your North Star metric, and optimize your growth levers with this must-read article

B2B selling process

Using a Meeting summary to improve win rate

The Meeting Summary letter is one of the simplest and most effective process steps in the tool-bag for sales professionals to improve their win rate

demand side sales

Demand Side Sales 101 by Bob Moesta - Book Review

Bob Moesta’s book, “Demand Side Sales-101” extends “Jobs-to-be-done” thinking into an easy-to-apply framework that will change how you think about...

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