Learn how to transform go-to-market failures into sales acceleration by fixing product-market fit issues, aligning messaging, and optimising customer...
Learn how the Sales Prologue technique shifts sales meetings from seller-driven pitches to buyer-led discussions, fostering trust and engagement for...
This article explores how defining and embedding a North Star Metric can help B2B SaaS companies drive customer retention, align teams, and prevent...
Learn how to transform your B2B sales pipeline with eight key drivers to accelerate revenue growth and overcome common roadblocks in your...
Learn how achieving language-market fit can accelerate your business growth by aligning your messaging with your customers' natural language and...
Transform your sales approach by shifting from PowerPoint pitches to engaging, conversational discovery, making your buyer the hero of their own...
Shift from traditional Go-To-Market to Go-To-Customer strategies to drive sustainable growth by prioritising personalised customer engagement and...
Shift90 launches to transform weak B2B sales pipelines into powerful revenue engines with innovative Go-to-Customer strategies, driving growth and...
Discover the cost factors and storytelling methods for creating effective whiteboard stories to enhance sales interactions and customer engagement.
Make The Shift in your B2B sales approach by transitioning from traditional selling to Buyer Facilitation, enhancing customer engagement, and driving...
Discover how to transition from founder-led growth to scalable success with a well-defined Go-To-Market strategy, ensuring team alignment and...
Discover why traditional sales kick-offs often fail and explore how whiteboard storytelling can transform SKOs into powerful, lasting sales...
B2B buying has evolved way faster than vendors are selling. Implement a buyer facilitation strategy using JTBD and Buyer Enablement frameworks to win...
Learn how to hit the messaging bullseye in SaaS success with on-target strategies. Understand the impact of accurate messaging on engaging buyers and...
Learn why BANT qualification is outdated in B2B sales and how to use IMPACCT to facilitate the buying process effectively. Improve win rates by...
SDR's using BANT to qualify prospects are shooting themselves in the foot and driving prospects to the competition.
Explore the imperative for continuous learning in B2B SaaS, where knowledge evolves rapidly, and staying relevant is crucial for sustained success...
Discover the key to revamping your go-to-customer strategy - customer interviews. Uncover the importance of understanding customer struggling moments...
Discover how to revamp your B2B SaaS sales strategy when faced with stagnant revenue. Learn about the transformative power of the "jobs-to-be-done"...
Learn about different branding approaches and their pros and cons. From in-house strategies to external agencies, find out which method suits your...
Explore how integrating Jobs-to-be-Done theory and AI-powered storytelling revolutionizes customer engagement in this insightful blog post. Drive...
How to Fly a Horse, the Secret History of Creation, Invention and Discovery by Kevin Ashton was published in 2016 and is still fresh today and highly...
Discover the essential prerequisites for selling through a channel and learn how to activate and train your channel partners effectively.
This article is part 2 and explores a proven technique for activating channel sellers in a 1-hour virtual or in-person visual storytelling workshop
Today salespeople must differentiate through how they sell at the outset of any call. A sales prologue accelerates trust and demonstrates competence.
3 minute video with a proven formula to accelerate revenue
Transform your boring product-centric case studies into customer hero stories to connect emotionally with your audience and drive prospect Product...
This article, The Death of 20th Century selling lays to rest some of the jargon and obsolete practices that are relics from that past the detract...
Learn how to navigate client renewals, understand your North Star metric, and optimize your growth levers with this must-read article
Whiteboards have been around for 40 years. Now that face-to-face selling is back, it is time to teach salespeople to differentiate through using them
Whiteboards have been around for 40 years. Now that face-to-face selling is back, it is time to teach salespeople to differentiate through using them
Whiteboards have been around for 40 years. Now that face-to-face selling is back, it is time to teach salespeople to differentiate through using them
The prognosis for salespeople not invested in their own personal and professional development is poor.
The Meeting Summary letter is one of the simplest and most effective process steps in the tool-bag for sales professionals to improve their win rate
Bob Moesta’s book, “Demand Side Sales-101” extends “Jobs-to-be-done” thinking into an easy-to-apply framework that will change how you think about...
This short 8-minute video describes the evolution of whiteboard storytelling into a powerful enablement tool and technique for channel sales...
Great salespeople are readers. The reading list in this blog is essential reading for salespeople selling into the late 2022 market.
Visual storytelling is 70,000 years old, it predates language. Can your sales team tell a why change story in a way that engages emotions, and...
Death by Powerpoint is a familiar a phrase that I am sure every reader of this blog has both heard. WhiteboardSelling is changing Sales culture