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M&A

Why M&A Destroys Customer Value

Learn why most M&A integrations fail to deliver customer value and discover actionable strategies to preserve and scale what works in your commercial...

Mark Gibson Feb 18, 2026

M&A

Shape Post Merger Integration Before Deal Close or Risk Losing What You Just Bought

Learn how to shape post-merger integration (PMI) strategies around customer insights to avoid costly failures and achieve sustainable growth.

Mark Gibson Jul 28, 2025

B2B selling

Why SaaS M&A's Fail: Strategies for Sales and Marketing Leaders

Whiteboards have been around for 40 years. Now that face-to-face selling is back, it is time to teach salespeople to differentiate through using them

Mark Gibson Apr 10, 2024

M&A

Why M&A Destroys Customer Value

Shape Post Merger Integration Before Deal Close or Risk Losing What You Just Bought

Why SaaS M&A's Fail: Strategies for Sales and Marketing Leaders

Stay Ahead with the Latest B2B Marketing Insights