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#buying facilitiation

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JTBD

Should UK Business Schools Teach Jobs to Be Done in Their Sales Programmes

UK business schools need to integrate Jobs-to-be-Done thinking into sales programs to shift from vendor-centric to buyer-centric education, enhancing...

Mark Gibson Dec 3, 2025

marketing messaging alignment

The Storm: Why Your Message Fails — and What to Do About It | Shift90

A 1-minute video on why B2B deals stall in a downturn — and how better conversations, not louder pitches, create real momentum.

Mark Gibson Apr 14, 2025

JTBD

The Shift - From Selling to Buyer Facilitation and a New Era in Sales

Make The Shift in your B2B sales approach by transitioning from traditional selling to Buyer Facilitation, enhancing customer engagement, and driving...

Mark Gibson Jan 22, 2025

#buying facilitiation

Should UK Business Schools Teach Jobs to Be Done in Their Sales Programmes

The Storm: Why Your Message Fails — and What to Do About It | Shift90

The Shift - From Selling to Buyer Facilitation and a New Era in Sales

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