Discover why buyers prioritize strategic problem-solving over ease and how sellers can help them make confident decisions to avoid no-decision...
Understanding customer truths accelerates value realization in PE-backed companies. Learn how aligning your message with buyer reality sharpens sales...
How a seemingly perfect deal can silently cripple a business, and the essential shift needed to ensure sustainable growth. Discover the hidden costs...
Your reps hand off discovery calls after five minutes because they lack conversational confidence. Your LMS won't fix that. So we're dumping it.
Discover how Jobs-to-be-Done theory reinvigorates marketing by aligning GTM strategies with actual buyer decision-making for significant growth and...
Reset your GTM strategy at Cyber SKO 2026 and focus on buyer enablement to drive growth in a crowded cybersecurity market.
Improve B2B sales outcomes by transforming initial conversations with our 30-day Whiteboard Storytelling and Conversational Discovery Workshop....
Craig Vintcent and Richard Smith break down why most reps struggle to sell, what messaging really needs to work, and how sales coaching should be...
Plan your August sales kickoff now to empower your team with essential skills, storytelling techniques, and actionable strategies for immediate...
Navigating the storm of turbulent markets requires critical thinking and adaptive strategies. Learn how structured thinking and narrative alignment...