Shift90 Blog

demand side sales

Demand Side Sales 101 by Bob Moesta - Book Review

Bob Moesta’s book, “Demand Side Sales-101” extends “Jobs-to-be-done” thinking into an easy-to-apply framework that will change how you think about...

2022 Reading List for Salespeople

Great salespeople are readers. The reading list in this blog is essential reading for salespeople selling into the late 2022 market.

sales enablement

What story are you telling about change?

Visual storytelling is 70,000 years old, it predates language. Can your sales team tell a why change story in a way that engages emotions, and...

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